The Prudential Real Estate Affiliates Inc. has unveiled its 2001 media campaign strategy, one that highlights the balance between high touch services and the need for tech savvy real estate professionals.

The commercials began airing in late February and will continue through August.

The two commercial rotations began airing in late February and runs through early August. The timing captures consumers at the height of the traditional home buying and selling season and clearly demonstrates that buying and selling a home is about more than being able to "point and click" online. Homes are a big financial and emotional investment, whether the consumer is single, married, a first time homebuyer or with children who have left for college, each person has a different set of concerns that an experienced Prudential Real Estate professional can help navigate them through.

The commercials will air hundreds of times during the second quarter alone and kicked off April with NBC's BellSouth Golf Classic. Throughout April the commercials will also be aired during ABC's Saturday Night Movie and during many high profile sporting events. The campaign also includes sponsorship by the Prudential Real Estate Network of HGTV's "Homes Across America," various programming on the Discovery and History channels, TBS, TNT, TLC, the Travel channel, A&E along with every major Network (ABC, CBS & NBC).

The campaign effectively reaches out to key demographic groups who are likely to be close to making a home ownership decision. From high profile programming during premiere events such as golf, tennis, the NBA, gymnastics, and horse racing to home networks and specialty channels, the Prudential Real Estate campaign will receive expansive national exposure for the its brand and reinforces the value of knowledgeable and professional real estate experts as key to a successful real estate experience.

Published: April 23, 2001

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