Interealty Corp. will use this week's National Association of Realtors' 2001
Midyear
Legislative Meetings & Trade Expo to demonstrate solutions to three of the
industry's hottest topics:
Lead Management: More than 50 percent of Internet leads are not
followed
up on in a timely manner resulting in poor customer experience. Interealty's
new flagship product, MLXchange, demonstrates how Interealty's MLS software
solves this problem by automatically capturing and notifying agents of new
leads, e-mails, and properties that match their clients' criteria every time
they log in to the MLS. MLXchange, which is being pilot-tested by the
Greater Las Vegas Association of Realtors, enables realtors to receive,
manage, track and instantly respond to new leads. In fact, MLXchange can
even automatically call a realtor's cell phone or pager to notify them of a
new customer lead. MLXchange is the only product that combines listing
management, e-mail, agent Web page and contact management features, into a
single, integrated Web application.
Internet Data Display (IDD): For more than two years, Interealty
has had a
solution in place to meet the reciprocal data display requirements of MLSs
and brokers. This is an especially important ¾ and timely ¾ issue as the
National Association of Realtors' Internet Data Display mandate states that,
by Jan. 1, 2002, MLSs must have in place a technology solution that enables
brokers to extract listing information so that it can be displayed on their
publicly accessible Web sites. Interealty officials will demonstrate the
company's newest version of the solution at the expo.
Support for Hand-held Devices: As a result of the technological
support
that Interealty has built into its Web-based MLS products and a strategic
alliance with PocketRealEstate.com, Realtors using hand-held devices such as
Palm Pilots can now take as little or as much of their MLS data with them
anywhere ¾ and anytime. With Pocket Real Estate(, a realtor at a property
showing can quickly search for other available properties. The new
capabilities also enable realtors to perform on-the-spot financial
calculations, conduct market analyses and save client property searches.
Published: May 14, 2001
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