The Internet ratings report for the month of May 2001 from Nielsen//NetRatings, the measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq:NTRT) , suggest that search engines, portals and online communities as a category garner the largest amount of Web traffic with nearly 95 million people or one out of every three Americans, capturing a reach of more than 92 percent.

"Search engines, portals, and community sites have established themselves as a mandatory part of every surfers' online habits," said Sean Kaldor, vice president of eCommerce for NetRatings, Inc. "Nine out of every ten Web users go to such a site every month, and are going there more frequently -- nearly five times monthly."

Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at-work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

Top advertisers, ranked by banner impressions, are based on data from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user's screen.

As a Top 25 Advertiser, At-Work, Homestore ranked number 22, behind Microsoft (1), Yahoo!(3, MSN (15), (and eBay(9)and ahead of AOL (23).

Impressions reported include house ads, which are ads that run on an advertiser's own web property.

Number of viewing sessions from home and work were up while surfing, and page views went down.

Published: June 12, 2001

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