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Recruiting Successful On-Site Managers
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If you ever wondered about the business of recruiting an on-site apartment manager, you are not alone. There are a few keys to successfully pulling this off. First, you have to decide what your on-site apartment manager is going to do for you. As with any hiring decision, the job description needs to be planned first, and then you need to decide how much you can afford to pay in terms of wages and benefits. Pay relates to the size of the property and its economics. In addition, you need to consider federal and state minimum wage laws.

There is no one definite job description for on-site managers. Every owner requires different skills and has different needs. Some owners want their managers to do maintenance, others want a bookkeeper to collect rents, and still others want a customer service person to take care of tenant needs, a sort of on-site concierge.

The size of the property will also dictate the level of professionalism you can expect from an on-site manager. A manager of a 16-unit property may give you ten hours a week of their time and may be responsible for picking up trash and showing and renting units. A manager of a 30-unit property might also handle light maintenance and on-site landscaping, and be available 30 hours a week. By contrast, managing a 100-unit property is a full time job, and the manager will probably have a part-time on-site leasing agent, a full-time maintenance person, and a part-time painter.

The size and quality of property will drive the rental income, thereby dictating both the responsibility level of the on-site managers as well as pay and benefits. Many owners, for example, are now offering heath insurance and other benefits to compete for the best managers.

How To Find And Screen Managers

Advertise for managers in your local paper. Be specific about your expectations, the location, and the pay. Most managers are looking to live in a particular area or school district. In smaller projects, management households can save money by having one partner at school or work and the other watching the kids at home. At larger properties, being the on-site manager is a more professional position and may require you to recruit from an existing property or through an organization that trains managers.

Don't underestimate your "gut feeling" when reviewing resumes. You are primarily hiring a detail-oriented individual with excellent customer service skills. If a resume comes through the door copied 300 times, folded, and mutilated with coffee stains on it, you will probably not interview the person. The ability to communicate in more than one language has become important, so applicants who are bilingual should catch your eye. And management is an equal opportunity employment option: all are welcome.

When you interview, it's important to gauge whether you think candidates are "on board." If someone is a grouch with you, imagine how a potential tenant might feel. Remember, experience is helpful, but not as important as the instinct to take care of people.

Don't forget that checking credit, previous employment references, drug usage, and criminal histories are also important parts of the process. A thorough screening of on-site managers is critical. You can't afford to have a drug user or dealer, someone with a criminal record, or someone with a record of evictions and unpaid rent as your on-site manager. We had an applicant sail through the interview process only to find out that he owed his last three landlords back rent. Realize that there are some very smart con artists out there who will skim thousands of dollars off the top as on-site managers without you knowing it. To avoid this, some companies now collect rent centrally or have frequent audits of their on-site-managers.

Some applicants may have national certifications as a Certified Apartment Manager (CAM), Accredited Residential Manager (ARM), and Registered Apartment Manager (RAM). People with certifications are typically making on-site management a profession and are looking for employment in 100-unit plus properties.

Annual Reviews And Shopping The Manager

Once you have hired the manager, training will be required in several areas. Most on-site managers are willing and able to do a good job for you, but they need direction. To avoid litigation, you must show the on-site manager how to screen tenants without violating fair housing discrimination laws. (It is a good idea to buy fair housing discrimination insurance.) On-site managers should have safety training, also. They need know what to do in case of an emergency or unusual situations -- if a fire breaks out, or if a tenant dies in an apartment. They need ongoing training, and you need to be committed to it.

On-site managers also need a clear job description and an explanation of your goals for the property. Some property managers are even involved in annual budgeting of the properties. Annual or quarterly review of the goals is important. Visit the property; some on-site managers can get very territorial and forget that they don't own the property if you don't show up every once in a while.

Have the manager shopped by an outside company both on the phone and by a visit to the property. The $100 you spend for this may be the very best investment you make. Bear in mind that managers need to be directed just like any other employee. If they are performing well, pay them a bonus. Encourage them by telling them how to earn a bonus by keeping the vacancy rate down and keeping the property on budget.

In summary, successful on-site managers are made by hiring detail-oriented people with an ability to take care of your tenants. It's critical to spell out your expectations in a job description. Train them to avoid litigation, handle emergency situations, and be the best on-site manager for you. Finally, paying them well and using incentives will help them keep your community full.

For more articles by Clifford Hockley, please press here.


Copyright 2001 Clifford Hockley. Posted by Realty Times with permission.

Published: December 27, 2001

Use of this article without permission is a violation of federal copyright laws.




Clifford A. Hockley is the President of Bluestone & Hockley Real Estate Services, one of the larger brokerage and property management companies in Portland, Oregon.

Mr. Hockley holds an MBA Willamette University and a B.S. in Political Science from Claremont McKenna College. He is a Certified Property Manager and Bluestone & Hockley Real Estate Services is an Accredited Management Organization (AMO) by the Institute of Real Estate Management (IREM). Mr.Hockley serves as member at large on the Portland IREM board. He has twice been named Certified Property Manager of the Year (2001 and 2003) by the Institute of Real Estate Management and is a frequent contributor to industry newsletters.



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