To meet the needs of the growing population of people age 65 and older,
Century 21 Real Estate Corporation offers the CENTURY 21 MatureMoves program.
The program helps CENTURY 21 sales associates respond to the needs of mature
homebuyers and sellers, by educating real estate professionals about the issues
and concerns of older consumers, such as single-level floor plans and
heightened security.
“The CENTURY 21 MatureMoves program guides sales associates in reducing
anxiety that mature consumers often correlate with buying or selling a home,”
said Van Davis, president and COO, Century 21 Real Estate Corporation. “The
program has already found great success with over 2,000 sales associates from
more than 500 offices earning the CENTURY 21 MatureMoves Specialist
designation.”
The Census Bureau reports people age 65 and older now account for over 12
percent of the U.S. population. As Baby Boomers reach retirement age, that
number will grow significantly. To serve this growing segment of the
population, real estate professionals will need to understand the unique needs
of this market.
The needs of mature homebuyers and sellers are as unique as the people
themselves. Some want to “downsize” from their current homes and stay in their
current community, while others would rather move to active retirement
communities. The requirements include homes with special features to
accommodate their changing needs, such as extra space for entertaining friends
and visiting family.
To earn the CENTURY 21® MatureMovesSM designation a CENTURY 21 sales
associate must first complete the program’s certification process. Once
certified, sales associates have access to specialized marketing collateral
including program logos, educational brochures and videos featuring gerontology
expert Alexis Abramson, and renowned psychologist and CENTURY 21 spokesperson,
Dr. Joyce Brothers. There are also farming letters available to sales
associates designed to attract mature homebuyers and sellers.
Published: January 4, 2002
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