Best Image Marketing, Inc. is so confident in the effectiveness of its web sites for top real estate agents that the company is now offering a "double your investment or your money back” guarantee.

Best Image builds web sites for "top selling agents only," and promotes them under the Number1Expert brand and portal, www.Number1Expert.com. The company recently surveyed its clients, and found that the average agent in its system is reporting a 1,000% return on investment.

"Our survey shows that if a Realtor fully implements their Number1Expert site, and uses the tools we provide, they can't help but make money," says Lawrence Schoeffler, Best Image COO. "Our average client reports gross sales of $2.75 million from their web site.”

The official NAR web site reports that "4 percent of members generate over 20 percent of their business online." Schoeffler says that Best Image’s Realtor clients report doing business at an average of ten times that rate.

"The web is becoming less of a mystery now for Realtors," Schoeffler says. “We've learned certain things. You need your own web site, not a page on somebody else's web site. You need credibility, for consumers to take you seriously. You need visibility, or marketing, so that consumers will find your site in the first place. And you need content, the stuff on your site that makes consumers respond.

"We've cracked the code for Realtors in all those areas. The success of our clients proves it. We build them a sophisticated site that proclaims them as a top Realtor, pour in powerful tools, and market the heck out of it. The guarantee isn't that much of a risk for us. We figure that if the Realtor puts listings on their site, uses our tools, and responds to emails quickly and professionally, sales will fall into their lap."

To qualify for the Number1Expert system, real estate agents must generate over $5 million in sales annually. Agents in the Number1Expert system are promoted as "the web's top selling real estate experts." Best Image backs up this claim with survey data, which shows that their average client sells over $13 million annually, and has over 12 years experience in the industry.

Published: January 31, 2002

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