CHICAGO (November 28, 2001) -- The National Association of Realtors® has introduced for purchase four new REALTOR VIPSM publications and a new video, designed to help members gain valuable knowledge and advance their careers.

The publications are: Go/No Go: A Hands-On Guide to Successful Real Estate Development; Construction and Renovation; the 2002 Realtor® Organization Directory; the 2002 Newspaper Advertising Planbook; and the At Home With Diversity, One America Course. The new video is entitled Normans Introduction to Property Management.

"NAR continues to augment our library of products and services that help both the residential and commercial practitioner," NAR Senior Vice President of Marketing Bob Goldberg said. “Both agents, brokers and real estate companies will find these latest REALTOR VIPSM offerings to be low cost, high value resource tools that can help them in their daily business,” he added.

Following are descriptions of each publication:

• GO / NO GO: A Hands-On Guide to Successful Real Estate Development, Construction, and Renovation, (Item # 135-08-PR). Divided into two sections, Project Feasibility and Making the Deal Work, this reference provides need-to-know information for those new or experienced in real estate development and construction. Includes basic checklists, including what to know before starting a project, and lists what to do after you purchase the property to ensure the details of financing, contracts, design, costs, marketing and management are in place, and to know the project will be profitable. Member Price: $23.95; Non-Member Price: $27.95

• 2002 REALTOR® Organization Directory, (Item # 135-09-PR).

  This directory lists state and local Realtor® associations and boards and regional MLS's. Address and phone information is provided as well as information on staff specialists, President and President-elect, size of membership and annual listings. Member Price: $65.00; Non-Member Price: $125.00; State and local Associations and Boards Price: $49.95.

NEW REALTOR VIP Publications

• The 2002 Newspaper Advertising Planbook, (Item # 141-18-PR)

  Developed by the Newspaper Association of America, this planbook provides everything you need to know about classified advertising in 108 pages with colorful dividers and large calendar spreads, plus: Ad elements and examples to help you prepare great copy and lay-outs; A new 4-step Ad Plan to help you budget ad expenditures; Budgeting your advertising; Essential elements of effective real estate ads and more! Member Price: $10; Non-Member Price: $20.

• At Home With Diversity, One America Course (Item # 190-01-PR)

  Through the At Home With Diversity: One America course, you will learn how to boost your sales by adjusting to cultural differences among your customers and clients. With a foundation built on increased cultural understanding and sensitivity, this course helps you take specific steps to improve your business in this growing market of opportunities. Member/Non-member Price: $150.00

• Normans Introduction to Property Management (Item # 135-10-PR)

  Produced by the Real Estate Center at Texas A & M University, the video, which highlights the pros and cons of part-time property management, is a light-hearted, entertaining and informative look at the pitfalls awaiting real estate professionals who think that “dabbling” in the rental market might be an easy way to make extra money.

To order these and other REALTOR VIPSM publications, contact NAR’s Information Central at 800/874-6500. NAR members may order online at the E-commerce Product Mall located at www.REALTOR.org.

Published: February 27, 2002

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