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Realty Executives Chooses Realty Times Consumer News, Advice

Realty Executives International has removed its previous online news service provider and has chosen Realty Times as the front page news and information service provider for its public portal, www.realtyexecutives.com.

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From among Realty Times' product line, Realty Executives' director of technology Dan Miller chose "Custom News," which Realty Times customized to blend with the franchise leader's branding in its distinctive red, white, and navy colors. Custom News is advertising free, and includes daily Realtor-friendly news and advice for real estate consumers, mortgage interest rates, and a searchable archive of over 4,000 real estate stories for consumers.

"One of my reasons I switched to Realty Times is that I like the layout," says Miller. "The mortgage rates and front page are well designed from a technical standpoint. Realty Times also has excellent service and support staff that are easy to work with. They respond quickly to service questions."

Rich La Rue, Realty Executives' director of franchise relations explains, that he agreed with the choice because he likes Realty Times' content.

"It is consumer-friendly, timely and practical advice," says La Rue. "You've got the day's latest stories of relevant topics, and it is Realtor-friendly, too. The consumer advice in the library helps the consumers focus on what they need to do. Moving is stressful, and Realty Times has an incredible amount of information."

"This agreement is important to us because our vision and mission is 'Experience Excellence," emphasizes La Rue. "We want our agents' customers to experience excellence and this information is a means to that end."

Jody Lane, president of Realty Times says, "We have a separate registered supplier agreement with Realty Executives, which is separate from our news agreement, so we already know that we are dealing with a quality organization with an innovative forward-thinking staff."

"Realty Executives has shown in a way that no other franchise organization has so far that they are interested in products and services that are good for the agent in the trenches. They have shown us that they not only believe in our products, but they believe in our news authority as well - enough to put us as a standard feature on their public site and feature our Agent News on their Intranet for agents."

"We are extremely interested in exploring ways we can deepen our relationship to benefit agents," says Lane.

Published: June 27, 2002

Use of this article without permission is a violation of federal copyright laws.




Blanche Evans is the award-winning senior editor of Realty Times, the Internet's leading independent real estate news service. She is featured daily on the Realty Times Video Network in the "Realty Viewpoint" segment.

Blanche has been named one of the "25 Most Influential People In Real Estate" by REALTOR Magazine, and has been twice recognized as a "notable." In 2005, she was named "Top Reporter Covering the NAR" by Delahaye-Bacon's.

Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68.


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Review - Honors

In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.

     

Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans.


Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR

"The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors

Coverage from WSMV, Nashville - 8-14-2007

That Interview Guy - Get Inside The Head Of Today's Generation
2007 AE Institute Session - To purchase
2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9
HouseValues Mastermind call - Parts 1 2

Blanche's fireside chat with Jeremy Conaway, HAR - Click here.

To contact Blanche, email her at .

For more articles by Blanche, click here.



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