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Canadian Government Goes On -- Consumers Come Off

While the Canadian government wins accolades in eGovernment leadership, topping 22 other countries in offering government services online, Statistics Canada reports more than 813,000 Canadian households have given up their access to the Internet. More than a quarter of those canceling home-access to the Internet were weekly users.

For the second year in a row, Canada leads the international pack studied annually by Accenture, an international management and technology organization. According to the study, "Canada is midway through its ambitious five-year goal to become the world's most citizen-connected government by 2004 (the government has made 2005 its new deadline). By that date, the country plans to provide Canadians with electronic access to all federal programs and services, at the time and place of their choosing."

Since many Canadians feel that government frustrates consumers in face-to-face service delivery this access goal seems long overdue -- and very welcome if it means at-home convenience.

But what if the government gives a party and nobody comes? Are Canadians out of sync with their government -- turning off electronically just when the feds have a big push on?

Access through the workplace may be one reason for discontinuing home access, but disillusionment with the Internet is also significant. Thirty per cent of disconnection was attributed to a lack of need, 17 per cent found the at-home service too expensive and 14 per cent had lost access to a computer. For Canadians who view the Internet purely as entertainment, rising cable television or satellite costs may be eating up the family entertainment budget. Disconnection due to dissatisfaction with connection service providers was not measured in the study.

Despite the exodus, overall Internet use in Canada increased by 10 per cent in the same year the number of dropouts rose. In 1999, 4.8 million households used the Internet, compared with more than 6 million in 2000, an increase from 41.8 per cent to 51.3 per cent.

Not all Canadians want to be able to do everything from the comfort of their own home, even if they could. The ease of doing by-the-books online transactions with the government must be balanced with easy access to well-informed, professionally-trained individuals. A government that caters to a popular online trend may develop services that favour online participation, ignoring the 10.3 million Canadians who have never used the Internet -- at home or anywhere -- and those who want to chose which high-quality method of service delivery would best suit their needs at the time.

Published: July 2, 2002

Use of this article without permission is a violation of federal copyright laws.




Futurist and Strategist PJ Wade is "The Catalyst" -- intent on "Challenging The Best Become Even Better." PJ earned this title by translating the dynamic impact of Boomers and their multi-generation families into relevant insights that start people thinking and taking action—in business and in life.

Author of 7 books and more than 1600 published articles, PJ encourages individuals to become their own futurist. PJ writes and speaks about the insight, knowledge and solid decision-making skills that professionals and their clients need to live and work in this vortex of change. For instance, since PJ knows that home is headquarters for the new decades-long "unretirement," she wrote the popular book "Reverse Mortgages: Best Friend, Worst Enemy... Your Choice! (CatapultPublishing.com), which is filled with suggestions and insight on protecting and using home equity. Her new business book, "What's Your Point?," which identifies 7 common mistakes professionals unknowingly repeat to their detriment, will be published in 2009.

As The Catalyst, PJ provides strategic communication, client appreciation and advanced education services to the financial, tourism, lifestyle and service sectors -- and the clients they serve. A frequently-quoted financial and business commentator, PJ is a thought-provoking strategic speaker who offers practical, real-life suggestions on leaving "the box" behind and embracing Forward Thinking -- a talent she regularly demonstrates in this column. For more on blogs, books and topics, visit TheCatalyst.com.








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