by Allen F. Hainge
Don't leave your Web site behind when you go on a marketing
presentation! Instead, use it to help you get every listing you go
after.
Here are a few tips for doing so:
- If the situation is right, show some of your site on your notebook
during the presentation. No need to hook up to the Web; just use
Outlook's "Work Offline" feature. The pages you want to show are stored
on your computer, and they'll show just fine.
- Include a copy of your site's opening page in your printed
presentation. Hopefully, you have more than one site, so include all
your splash pages.
- Add the sellers' home to your listings "behind the scene" (on a
separate page that's not accessible through your main listing page).
Show them how you'll feature their home on your site, either on your
notebook or via print copies in your presentation.
- Let the sellers know what information buyers can download from your
site (the steps to buying a home, how to get a loan, the home buying
process, sample documents, how to find the best home, etc.) and show
them how this will help sell their home.
- Ask the sellers to preview your site before your listing
appointment.
- Reproduce selected pages from your site as a booklet or a trifold
brochure using the excellent ClickBook program and give it to the sellers.
- Print out some reports from your Realtor.com I-Lead page and give them to the sellers. Let the sellers see the activity your listings are getting.
- If you've got a particularly strong site compared to other agents in
your area, ask the sellers to view some agent sites, including yours,
prior to your visit.
- If you have access to the home prior to the actual marketing
appointment, take photos, put together your virtual tour using
VisualTour.com, and get the tour on your site so that you can show it to
the sellers. If for some reason you don't get the listing, remember
that VisualTour.com has a policy whereby it costs you nothing for the
tour if it's withdrawn within 72 hours.
Whatever you do, use the power of your Web site to get you more listings
in less time!
Published: September 12, 2002
Use of this article without permission is a violation of federal copyright laws.
 Allen F. Hainge is a nationally known real estate technology speaker and author with a difference: he builds his seminars and articles around concrete, practical experiences he learns from his CyberStars(tm), a group of top agents nationwide who use today's technology to dominate their marketplace. He is the author of "Dominate! Capturing Your Market With Today's Technology." Allen's seminar schedule and offerings may be found www.afhseminars.com. Subscribe to Allen's Newsletter by Clicking Here
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