Is your seller ready to fire you because you can’t sell his high-end home? Here’s a Limo-loving tactic that’ll dazzle him.

Let’s face it…sometimes you just can’t get agents to drive even a few miles to see or show your high-end listing. This can be true even if it’s a magnificent luxury home, costing a million dollars or more.

Eventually, the owner starts asking you if you are doing “everything that you can” to get the home sold. You can see this swell listing fading away. A real problem, huh?

The answer? Get a stretch limo, and I am talking S T R E T C H here. Today you can rent SUV limos that hold up to 20 passengers. Historically, they draw upscale attention to any activity or any destination.

Here’s what you do. You use a multiple-recipient e-mailing service, such as the one offered by Advanced Access’s Intellicard mailings, to send invitations to the top Realtors® in your area.

In the graphic e-mailing, you include a picture of yourself, made-over of course, in front of the stretch limo, waving invitingly at the agents. Then, in the text, you invite them to bring their qualified buyers (only) in the stretch limo to your property.

You tell them you’ll pick them up at their office and that there’ll be “adult beverages” during the trip.

In order to get them to get respond fast, you stress that the 20 available limo spaces will be filled on a first come, first served basis---so they need to hurry!

You can even send a hard-copy version of the invitation to your newspaper’s realty section, too, where they might give you even more publicity for your novel approach to marketing the mansion.

What better situation could you invent? Your seller will think you are a genius; the agents you invite will respect you more, plus they’ll also look like heroes in the eyes of their clients who get a free limo ride. Best of all, one of their loan-qualified, limo-loving clients might just actually buy the home.

Suddenly, at the cost of only a few hundred dollars of monthly promotional money---that you’d be spending anyway on marketing a luxury home---you’ve make a huge impression on exactly ALL the right people.

Especially that nagging seller.

Published: September 19, 2002

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Bill Koelzer is a Web marketing consultant to web-proficient agents nationwide. He is co-author, with Barbara Cox, Ph.D., of the Prentice-Hall books, Internet Marketing in Real Estate and Internet Marketing. Bill is also webmaster of Orange County Real Estate, among the most-awarded known Realtor® sites. Visit his website, Koelzer.com or e-mail him at .