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November 11, 2009
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The Ideal Canadian Buyers' Motto: Buyer Be Aware

The current financial frenzy has whipped up concerns over investing and retirement and turned real estate into one of the few investments attractive to Canadians.

Most financial advisors know little about investing in real estate. The usual real estate advice from bankers, stock brokers, financial planners, insurance agents and other investment professionals is to sell your home, rent something modest and invest the money with them, ideally in their products. Canadians who wouldn't give up their homes when the stock market was hot were encouraged to mortgage their properties and put this money into stocks and mutual funds.

Retirement and estate planners still see renting as an equally-acceptable alternative to home ownership, which is surprising when so many Canadian retirees are facing stressful rent hikes and tenancy problems, particularly those under Ontario's Tenant Protection Act.

Home ownership carries a security of tenure which may not merely equate to money. This peace of mind supports good health. Studies have proven that those with safe, comfortable homes and secure tenure live longer healthier lives.

If you want to have a successful, fulfilling future, expect to take control of your housing needs and decisions. Relying on advice from financial advisors and estate planners may short change you since their interests differ from yours.

Fortunately, real estate brokers, developers and new home salespeople have learned that savvy Canadians are turned off by hollow razzle dazzle and "just trust me, sign here" pressures. When you visit a condominium showroom or new home presentation centre, now you have a better chance of getting the straight goods than ever before.

Real estate salespeople and builders expect you to visit new home sites many times, over several months, before making a decision. This does not mean you can let your guard down, but it does make it easier to get the facts. Think "buyer be aware" as well as "buyer beware" when you do your research. The more you understand about the development process and what is planned for the area around the development, the easier it will be to successfully select an ideal home.

Pre-selling has become the accepted approach to building new houses, condominiums and everything in between. This means you must buy from plans, drawings, computer graphics, written descriptions and verbal explanations.

  • Keep your furnishings and lifestyle in mind. If you have a beloved collection of comfortable pieces, don't let a model suite full of antiques or expensive furnishings give you false impressions of space. Visualize the pristine rooms full of the clutter of your hobbies and activities.

  • Beware of presentation centres that emphasize decor. The current wave of interior design mania á la Debbie Travis' Painted House may distract you from the investment you are making.

  • Compare the room dimensions in your current home with those listed for the new suite or home you're considering. This will help you see exactly how much useable space you are actually gaining or losing.

  • Visit completed housing developments by the same architect and builder to get a feel for their standards and style. Look at a few older projects to see how well they have weathered. Don't be shy about asking residents for their impressions.

  • Ask friends and acquaintances what they learned the hard way. What do they wish they had taken the time to learn about or fully understand?

  • Meet with city planning officials to find out what is planned for that area. The wonderful farm fields across the road may be zoned for hundreds of townhomes or an industrial park.

  • Start a file folder or two to keep the information straight. Local Realtors may also be able to add to your knowledge by providing value comparisons with existing homes and condos in the area.

  • You will probably grow to feel that the salespeople are good friends who have your interests at heart. Remember, they do not work for you unless you have paid them to put your interests before the builder's.

  • Read the Agreement of Purchase documents and then take them to an experienced real estate lawyer who has no ties to the developer. Ask questions about any clauses that do not match what you have been told or that you have read in promotional literature. Clear up all your assumptions and hopes before you sign.

  • If this is a new home or condo, a provincial New Home Warranty Program may apply: Alberta, Atlantic Canada, British Columbia, Saskatchewan. Check out your rights and how the warranty may help if things go wrong or construction is delayed. Learn the specifics and limitations of any guarantees offered provincially or by anyone. Guarantees are usually not as all encompassing as they first sound.

    Remember, "Buyer be aware" is the winning attitude when it comes to real estate investing.

  • Published: October 15, 2002

    Use of this article without permission is a violation of federal copyright laws.




    Futurist and Strategist PJ Wade is "The Catalyst" -- intent on "Challenging The Best Become Even Better." PJ earned this title by translating the dynamic impact of Boomers and their multi-generation families into relevant insights that start people thinking and taking action—in business and in life.

    Author of 7 books and more than 1600 published articles, PJ encourages individuals to become their own futurist. PJ writes and speaks about the insight, knowledge and solid decision-making skills that professionals and their clients need to live and work in this vortex of change. For instance, since PJ knows that home is headquarters for the new decades-long "unretirement," she wrote the popular book "Reverse Mortgages: Best Friend, Worst Enemy... Your Choice! (CatapultPublishing.com), which is filled with suggestions and insight on protecting and using home equity. Her new business book, "What's Your Point?," which identifies 7 common mistakes professionals unknowingly repeat to their detriment, will be published in 2009.

    As The Catalyst, PJ provides strategic communication, client appreciation and advanced education services to the financial, tourism, lifestyle and service sectors -- and the clients they serve. A frequently-quoted financial and business commentator, PJ is a thought-provoking strategic speaker who offers practical, real-life suggestions on leaving "the box" behind and embracing Forward Thinking -- a talent she regularly demonstrates in this column. For more on blogs, books and topics, visit TheCatalyst.com.







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