Realty Times sends its customers the best Valentine ever - even more exposure on the Internet's most trafficked real estate portals, including front page positioning for Market Conditions(tm) reporter-REALTORS(r) on Realtor.com and MSN House & Home, and a new advertising contract with Google.com.

"Being a Realtor is a skill-based proposition and consumers seek this expertise in their home transaction," says Dan Wool, director of comunications for Realtor.com. "Buyers and sellers want to know that their Realtor has a handle on the area and is able to respond to market changes accordingly. The "Market Conditions Report" offers a solid opportunity for real estate professionals to position themselves as being the most knowledgable about the local neighborhoods. At Realtor.com, this is free visibility to more than four million online buyers and sellers a month. Offline, Realtors can leverage the expertise they demonstrate with their online Market Conditions Report in their marketing proposals to help win listings."

"What makes these leading companies eager to showcase Realtors and their opinons is that they know that only Realtors have what people want," says Jody Lane, president of Realty Times. "- listings and local market information. They are the local experts, and we get them in front of consumers. If a Realtor has the information, then the consumer will make contact."

As the Internet's leading real estate content provider, Realty Times provides content to nearly all of the leading real estate portals, which also have relationships with other portals, as Realtor.com has a relationship with AOL.com. With Realty Times' iMarketing program which features the Market Conditions Report, Realtors post their opinions of what is happening in their local markets in special reports that are published as part of Realty Times newsfeeds. Consumers can contact agents or brokers directly with no referral fees involved.

Realty Times is the only company in the world that can get Realtors found by housing consumers on the top real estate portals simultaneously:

• Realtor.com
• MSN House and Home
• Google.com
• Yahoo!
• Lycos
• HomeSeekers, and many more

John Giaimo, vice president of business development for Realty Times says, “Market Conditions has been embraced and accepted by consumers as a content rich source of local “community” information as it relates to the real estate market place. Agents are reporting in the area or community of their expertise… and they are making contacts from this tool.. with the average agent receiving 14 click-throughs per month (from MCR to their personal website).. I’m told by consumers on a regular basis how helpful MCR was in determining their next move in the market..”

Realtors are getting more than click-throughs, some are getting listings and the opportunity to represent buyers from their iMarketing program.

Say Realtors Marilyn Weschsler and Alan Rosenthal, "One lady had a home that was listed and the sale fell apart. She saw us on Realty Times’ link on Realtor.com, and gave us the listing. She was a local resident who went on Realtor.com to look for a specialist. When somebody calls us, we ask them how they found us, and they will say, they saw us on Realtor.com.”

Giaimo explains, "Consumers are using MCR to determine if this is the best time to hold 'em or fold 'em, that is, to hang on to their property or sell it. A large number are using MCR to see if the timing is right to refinance, insuring they have enough market momentum to sustain equity. The best part? The agent is in the center of this entire process for less than a dollar a day!”

The Internet is becoming the most prolific medium for exposure for agents and their personal marketing.

"Realtor.com and Microsoft touch 80 percent of the consumers starting their home search process (on the Web), "says Giaimo. "Google is the most widely used search engine in the world, which gives MCR agents terrific exposure without having to buy search engine placement. Many of the sites where MCR is featured do not offer search engine placement or exposure for agents otherwise, unless they have listings, a proprietary Web site or otherwise pay to have exposure."

According to Giaimo, Realty Times will continue to pursue exposure opportunities for its Realtor customers, with more announcements of partnerships scheduled for the near future.

Published: February 14, 2003

Use of this article without permission is a violation of federal copyright laws.

Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68. Order Now Review - Honors In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.       Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans. Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR "The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors Coverage from WSMV, Nashville - 8-14-2007 That Interview Guy - Get Inside The Head Of Today's Generation 2007 AE Institute Session - To purchase 2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9 HouseValues Mastermind call - Parts 1 2 Blanche's fireside chat with Jeremy Conaway, HAR - Click here. For more articles by Blanche, click here.