Modern technology has added a great new vehicle to assist you with your real estate prospecting...the e-newsletter. Yet even though this technology has been around for quite sometime now, not enough agents are actually using it.

We tend to be creatures of habit in our industry. We learn how do develop our real estate business in a particular way, and then, many times we continue to repeat these same habits over and over again. If these habits that we've learned are working great for us, then sometimes we may feel that there is really no need to change them.

But if we're committed to becoming the best that we can be in our real estate business, then we have to continually be on the lookout for what will give us that distinctive advantage we want over our competition.

Sending out an enewsletter is very easy way to distinguish yourself. With the click of a mouse, your message is sent to hundreds or thousands of your clients and prospects whenever you have something you would like to say to them. And the cost of sending out an enewsletter is almost zero. To make it even easier, you can work from an identical enewsletter design each and every time you send your messages out to your clients and prospects. When you do this, all you have to come up with are the words that you want to communicate.

There is one big reason why I am telling you to begin sending out an enewsletter immediately. If you don't begin doing it now, you may once and forever be completely shut out from being able to effectively send an enewsletter to your clients and prospects in your territory. Here's why.

Unlike calling and mailing to your clients and prospects where their phone numbers and mailing addresses are relatively easy to obtain, people are becoming more and more picky about who they give their e-mail addresses to these days. The first and second agents in your territory who do a great job of gathering your clients' and prospects' e-mail addresses and sending them e-newsletters will then have a huge competitive advantage over all the other agents in your territory. Once people are receiving one or two real estate e-newsletters from your competitors they will not want to receive any additional e-newsletters from agents who decide to offer them at a later date. So in effect, if you are not the first agent in your territory to get your clients and prospects to subscribe to your e-newsletter you will begin finding it very, very difficult to get people to give you their e-mail addresses.

You need to begin offering an enewsletter to your clients and prospects now. Start getting permission to send your enewsletter to these people. Tell them that you offer an enewsletter that will keep them informed on the things they want to know about real estate in the area including what's affecting the value of their property.

If you don't begin doing this right now or very, very soon your competitors will seize the opportunity and completely shut you out from utilizing this great new approach that can help you to make much more money in your real estate business.

Published: February 27, 2003

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Jim Gillespie, Ph.D., is America's Premier Real Estate Coach℠. He has over 20 years of experience in real estate sales and is a past president of three different real estate companies. His FREE real estate E-newsletter with tips and creative ideas to help agents make more money is now read by over 35,000 agents nationwide. You can subscribe to his FREE E-newsletter by visiting RealEstateSalesCoach.com or contact him at Jim@RealEstateSalesCoach.com.