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| February 10, 2012 |
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Do-Not-Call Rule Schedules Telemarketing Offensive
by Broderick Perkins
Before the year-end holidays -- just in time to defend against telemarketers' seasonal offensive on your home phone -- you'll be able to e-bomb telemarketers out of you life and once again enjoy evening meals as you should -- without a dinner bell you dread. The Federal Trade Commission earlier this week released its calendar for implementing the National "Do Not Call" Registry for consumers who want telemarketers out of their life. Telemarketers, who generate nearly $300 billion in consumer sales a year, are cold calling salespeople who telephone their pitches -- too often with a disturbing ring right at dinner time when they know you are home. Late last year, the FTC amended its Telemarketing Sales Rule (TSR) to give consumers a national registry that promises to provide them with more control over who can telephone them with a sales pitch. Last week, President Bush signed financial legislation that allows the Federal Trade Commission to collect fees from telemarketers to fund the registry -- $16 million for the first year. Telemarketers must be in full compliance by January 29, 2004, but enforcement begins in October. This year, at the onset of the month when the nation celebrates its independence, the law will also usher in the beginning of liberation from telemarketers. In July, consumers nationwide may begin signing up with the registry for free, electronically, online. Anticipating a rush by consumers to take the telemarketing bullseye off their backs, the FTC says the initial sign-up by a yet-to-be-disclosed, toll-free telephone number will be phased in, region-by-region, over an eight-week period, also beginning in July. Do-Not-Call details Details of the new do-not-call law are being funneled through the FTC's "Do Not Call" Web site. Letting you make the call about telemarketers, the new law says, in part: The FCC also says late last year grifters began a do-not-call registry verification scam designed to illegally obtain private information. The FCC warns consumers that both federal and state do-not-call registration is initiated by the consumer, not by any company or government agency. Hang up on such calls, the feds advise. DMA suit The Direct Marketing Association (DMA) in January filed a law suit opposing the new do-not-call rule claiming it violates free speech. Some real estate companies have also voiced displeasure over the rule. The DMA (DMA) offers its own do-not-call registry, the Telephone Preference Service (TPS) for $5 online, free by mail. TPS contains 7.5 million phone numbers, according to the DMA. DMA President & CEO H. Robert Wientzen said the U.S. telemarketing industry this year is projected to generate more than $296 billion in consumer sales. The forecast does not consider the potential impact of the new do-not-call rule. Published: March 27, 2003 Use of this article without permission is a violation of federal copyright laws. Related Articles:
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