by Michael J. Russer
I've found a much better way that will check Altavista, Infoseek, Lycos, and AOL simultaneously to see how many other sites link to yours. It's called Link Popularity Check, a free service from the same search engine positioning experts that developed Webposition Gold -- the industry's pre-eminent search engine positioning software.
This great service has some incredibly useful benefits:
You will know the competition! -- You can compare your link popularity with up to 3 of your competitors at the same time (NOTE: it also indicates who is linking to them, a very important piece of intelligence if you want to quickly improve your site's link popularity);
You will save time -- Results are displayed graphically as well as numerically so in one glance you can see where you stand against your competitors;
It can remind you to improve! -- You can receive automatic link popularity results via e-mail every week if you want -- a side benefit to this is that it is a constant reminder that improving your site's link popularity is an ongoing process.
Improving your "strategic linking" (a more focused and refined form of link popularity) is one of the most powerful and sure ways to drive highly qualified traffic to your site. And Link Popularity Check is the best tool I know of to measure your progress!
And while we're on the topic of links...
Having broken links on your site is, at best, a professional embarrassment and could mean potential lost business. However, the process of finding them yourself (before your visitors do) can be very tedious, especially if you have a large site.
The fastest, easiest, most comprehensive tool I've found to handle this task is call Xenu Link Sleuth™ and can be found at HomeSnafu.
Amazingly, this powerful utility is free and downloads and installs in just minutes. It will even work on database driven sites (i.e. template sites) -- which was confirmed when I ran it on my main (ColdFusion-driven) www.russer.com site and found more bad links than I care to admit.
Now you have no excuse not to check your site's link popularity and integrity -- JFDI (Just focus and do it!)
Published: October 7, 2003
Use of this article without permission is a violation of federal copyright laws.
 Michael J. Russer (a.k.a. Mr. Internet®) is an internationally acclaimed speaker, trainer, author, and strategic consultant to the real estate industry and small business. He is also the exclusive Internet columnist for REALTOR® Magazine, the architect of the revolutionary e-ProductivityTM system and leading voice for the use of Virtual Assistants in small business. You can subscribe to his free monthly leading-edge newsletter ePOWER NEWS by going to ePowerNews.com. |
