There is no question that the consolidation trend has moved in on the real estate industry. Experts suggest that up to 70 percent of real estate brokers are brand oriented as opposed to independent. It was only a short time ago that independent real estate brokers and firms dominated the industry, but the frequent acquisitions and mergers are not so slowly bringing that to an end. So what does this mean for business? How can you remain competitive when your competition down the street bears the same logo as you do?

The first step to remaining competitive and at the top of your game is to distinguish yourself among real estate professionals. Do you qualify for any awards or distinctions within your community? Do you qualify for any national awards? Work hard to improve your sales and build up client relationships and then do your research: what honor can you now earn that will separate you from your competition?

Another opportunity to separate yourself from the competition is through community involvement and charity work. Look into a cause you are passionate about, hold a fundraiser and invite your co-workers, friends, clients and potential clients. The event will offer you an opportunity to network with potential clients while illustrating to the community that you care about giving back. By inviting your current clients base you will also demonstrate to potential clients that you establish relationships and maintain them: you go above your responsibility as a real estate professional and truly get to know your clients.

A great way for an agent or firm to establish themselves as the best of the best is through membership to an exclusive organization. Exclusive networks like Who’s Who in Luxury Real Estate, and LuxuryRealEstate.com provide you with the recognition and distinction of being the best of the best. The honor of being invited and included in an organization that strictly restricts members to the top 10 percent of their market truly puts you in a category above your competition.

Whether you believe that the consolidation trend in real estate is positive or negative there are steps you can take to ensure that your reputation and integrity remain unquestionably at the top of your game. Once you have distinguished yourself among your competition and remained active and involved in your community you will be well on your way to a successful career in real estate.

Published: July 26, 2004

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