It has been the Achilles' heel of this industry for decades, with few consumers realizing how much the job really entails, but ask any real estate professional and they'll tell you the truth, probably very candidly. This is a hugely time-consuming job that requires immense amounts of time management skills and organization to be successful.

In this industry, it really is quite simple. Saving time means increasing your productivity. Increased productivity equals increased profits.

The saving grace of many professionals is that this is the age of information. Couple that with the technology that is readily available and you have a recipe for success. Studies have shown that more and more real estate consumers are using the Internet to educate themselves and gather information before they, or in order to, contact a real estate professional. Because of this, there are companies that offer virtual assistants or web page design to help one step up with the competition, but one company has come up with something new. They offer a "one-stop" shop on the road to success that is now easier than ever to use.

Realty Times has featured eNeighborhoods before, when the National Association of Realtors selected eNeighborhoods to become part of their REALTOR VIPSM Alliance Program, a group of upper echelon service providers to the real estate industry. But now, with more and more pressure coming on the real estate industry to compete with the "big dogs," the service has never seemed so appropriate.

By using eNeighborhoods, professionals are able to save time and money, because everything they need to use, or make available to their clientèle, is in one convenient location. And you receive just one bill for all of the services you choose to use. Most of us could probably handle that.

eNeighborhoods offers several key services: contacts, campaign managers, email campaigns, and direct mail marketing.

eNeighborhoods' Contacts is like having your own personal assistant! Contacts captures data on each of your potential clients and systematically retains them for you to contact. It's fully integrated with all eNeighborhoods products and imports easily from Outlook and Top Producer.

The Campaign Manager service is a quick and easy automated solution to managing marketing campaigns. This allows you to create, track and manage email and direct mail marketing campaigns. And the process is extremely simple. You click a button, and then eNeighborhoods does the rest of the work. Their system aids you in keeping in touch with past and perspective clients.

Email Marketing is an effective, proven method to stay in touch with existing clients and to recruit new clients. The problem with email marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming, taking up literally hours for each email campaign. eNeighborhoods email marketing tool has eliminated the hassle of publishing and managing any email and newsletter campaign.

And finally there is the Direct Mail Marketing, where eNeighborhoods mails your selected contacts a personalized and high impact newsletter, complete with the five most recent home sales closest to their property.

Couple these services with the wealth of up-to-the-minute demographic information eNeighborhoods has compiled, including crime rates, school statistics, and sales information, and this company seems like a real estate professional's dream come true.

"When you build a successful brand, you become loyal to your customers," says Siegel, CEO of eNeighborhoods, "Some of the brokers and agents who use eNeighborhoods are like family to us and we want to make sure they are treated right. We didn't build a brand to cash out and have them thrown to the wolves."

For more information on eNeighborhoods, please visit eNeighborhoods.com/freeoffer.

Published: November 11, 2005

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