Whether you celebrate Christmas or not, it may be difficult to ignore the pressure to spend, spend, spend that assails Canadians from every quarter during December. Since the pattern of overspending, uncontrolled spending and unnecessary spending can only be broken by conscious effort, we're supplying a few ideas to help redirect some of that discretional spending to achieve long- and short-term real estate goals that may make 2006 an even better year for you, your family and your community.

Statistics Canada reports that Canadian shoppers blew through C$34.5 billion in retail stores last December. This was a significant 6.9 percent jump over the same month in the previous year, and more than twice the year-over-year gain of 3.3 percent in the previous December. Since consumer spending does not seem stalled as this column is posted, we can expect comparable additional billions -- frightening proportions in high-interest credit card debt -- to leave Canadian pockets this year, too.

On a per capita basis nationally, Canadian consumers reportedly each spent (excluding car sales) C$804 last December, which was well above the monthly average of $555 for other months. Residents of Alberta, the Yukon and the Northwest Territories, who had the highest disposable incomes in 2004, led per capita spending at C$967 in Alberta, C$928 in the Yukon and C$926 in the Northwest Territories.

How much did you spend last December? What budget have you set for this year? For many Canadians, the problem is they cannot answer either question accurately. If you're not sure what you spent, how can you cut back? Perhaps a start would be staying below the national average or establish a percentage of your salary as the limit. Consider expected increases in property taxes, heating costs and utilities to set a holiday budget that will not leave you in the red in 2006. Or perhaps, your budget should be set to allow at least a small lump-sum payment to reduce the outstanding balance of your mortgage. This will save enough in interest charges over the life of your mortgage to cover the cost of two or more holiday seasons.

It's not what you give that counts, but how much it means to the receiver. Rather than allowing yourself to be swept away in yuletide marketing hype or spending to keep up with the Jones, think about how much an item will cost in credit card interest, lost savings opportunities and stress when the bills come in. More thought and more personal expression can mean more affordable and meaningful gifts:

• Divert some of that conspicuous consumption into conspicuous or anonymous giving to any of the many nonprofits that provide shelter to Canadians year round and you'll be the richer on many levels. From Raising The Roof (See PJ's column "Toques & New Site for Canada's Hidden Homeless.") and Habitat for HumanityCanada to local shelters and community development projects.

• Christmas spending can account for one-fifth of a business' annual revenue, so support local stores, home-based businesses and artists' studios and you'll back your neighbourhood, too. Many organizations like the Canadian National Institute for the Blind also have gifts that make ideal and unusual gifts for all ages. Spending your money near home may create local jobs, which in turn will sustain your community and its property values.

• If you have first-time buyers on your gift list, consider real estate books or courses to ensure they make a good purchase in 2006.

• Perhaps we should add sweaters, warm socks and afghans to our list to make lowering the thermostat a more comfortable proposition.

• This season is also a good time to give the gift of safety. Does your home and your friends' have all the necessary smoke and carbon monoxide sensors? (Your "season's greetings" card might also remind loved ones to replace batteries with new non-rechargeable ones.) Fire extinguishers are another way to say you care. Since they now come in designer colours and stainless steel models to ensure they are actually mounted in kitchens and near fireplaces where they'd be ready for action, they can be conversation pieces, too.

Use your imagination before your credit or debit card and zero in on the personal touch. Happy Holidays to all.

Published: December 13, 2005

Use of this article without permission is a violation of federal copyright laws.

Futurist and Strategist PJ Wade is "The Catalyst" - intent on "Challenging The Best to Become Even Better." PJ earned this title by translating the dynamic impact of Boomers and their multi-generation families into relevant insights that start people thinking and taking action—in business and in life. Author of 8 books and more than 1800 published articles, PJ encourages individuals to become their own futurist. PJ writes and speaks about the insight, knowledge and solid decision-making skills that professionals and their clients need to live and work in this vortex of change. For instance, since PJ knows that home is headquarters for the new decades-long "unretirement," she wrote the popular book "Reverse Mortgages: Best Friend, Worst Enemy...Your Choice!", which is filled with suggestions and cautions on protecting, building and managing home equity. Her new business book, "What's Your Point?: Cut The Crap, Hit The Mark & Stick!" will be published in 2012. As The Catalyst, PJ provides strategic communication, client appreciation and advanced education services to the financial, tourism, lifestyle and service sectors - and the clients they serve. A frequently-quoted financial and business commentator, PJ is a thought-provoking strategic speaker who offers practical, real-life suggestions on leaving "the box" behind and embracing Forward Thinking - a talent she regularly demonstrates in this column. For more on keynotes, blogs, books and information on a range of 21st-Century topics, visit TheCatalyst.com.