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Valentine's Day Data-bons

Courtesy of the US Census, here are some non-fattening confections for your amusement.

"One legend has it that Valentine's Day originated to commemorate the anniversary of the death of St. Valentine, a Roman clergyman who was executed on Feb. 14, about 270 A.D., for secretly marrying couples in defiance of the emperor," explains the Census. "According to another, the holiday began as a Roman fertility festival. Americans probably began exchanging handmade valentines in the early 1700s."

In the 1840s, Massachusetts native Esther Howland began selling the nation's first mass-produced Valentine cards. Today the number of Valentine cards exchanged is about 180 million. Nearly 50 percent of all Valentine's Day cards are purchased in the six days prior to the day. Sixty-five percent of households purchase a greeting card for Valentine's Day and 40 percent are bought by parents.

Other popular ways to celebrate Valentine's Day are:

  • "date night" (44 percent)

  • giving candy (38 percent)

  • flowers (32 percent)

  • gift cards (29 percent)

  • plush (i.e., stuffed toys) (21 percent)

  • perfume/cologne (12 percent)

  • jewelry (11 percent) and other gifts (17 percent)

(Source: Hallmark research)

So what does Valentine's Day have to do with the U.S. Census? Our government wants to know how households are being formed and by whom.

Currently there are 120 non-Hispanic white single men (i.e., never married, widowed or divorced) who are in their 20s for every 100 single women of the same age. But the odds shift significantly toward the ladies looking for Hispanic men -- 153 men to 100 women. Ditto for Asian men (132) to every 100 Asian women. Like whites, black men are less plentiful than black women -- 92 to 100.

The odds of finding a man are worse for older singles. There are only 33 single non-Hispanic white men for every 100 single women, 38 single Hispanic men per 100 single women, 33 black men for every 100 black women, and 28 Asian single men for every 100 single Asian women.

Despite the odds, over 2.2 million marriages take place in the United States annually. That breaks down to more than 6,000 a day. First marriage ages for women are estimated to be 25.8 years, and for first marriage males -- 27.4.

"Men and women in northeastern states generally have a higher median age at first marriage than the national average," says the Census. "In Massachusetts, for example, women were a median of 27.4 years old and men 29.1 years of age at first marriage. States where people typically marry young include Utah, where women were a median of 21.9 years and men, 23.9 years.

Because of the disparity in population of females to males only 54 percent of females and 57 percent of males over 15 years of age are married. About 4.2 percent of opposite-sex couples prefer to cohabit.

Published: February 14, 2006

Use of this article without permission is a violation of federal copyright laws.




Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68.


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In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.

     

Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans.


Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR

"The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors

Coverage from WSMV, Nashville - 8-14-2007

That Interview Guy - Get Inside The Head Of Today's Generation
2007 AE Institute Session - To purchase
2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9
HouseValues Mastermind call - Parts 1 2

Blanche's fireside chat with Jeremy Conaway, HAR - Click here.

For more articles by Blanche, click here.







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