If you're wondering if half the money you spend on advertising is wasted but you don't know which half, take the Classified Intelligence-Realty Times' 2006 Real Estate Advertising Survey.

Just click on this link for a quick insight into your advertising spending.

There are lots of people who are interested in your responses, not the least of which is the newspaper industry.

According to two new reports from Merrill Lynch, which says the newspaper industry might be in "perpetual decline," and Belden Associates' report which looks at the declining loyalty of newspapers' online readers, newspapers who accuse the real estate industry have a long road ahead.

Maybe your responses can help them treat advertisers -- who are also real estate agents -- a little better.

"Many newspapers, I would dare say most, don't really know what their marketshare is and are only adept at quoting their circulation and readership figures to advertisers (and each other)," suggests Jim Townsend, editor and principal of Classified Intelligence, a news and information broker and consulting firm for the advertising industry.

Classified Intelligence is a consulting firm for the advertising industry, and pays close attention to news of the real estate industry since real estate composes one of the three largest advertising categories for newspapers along with cars and jobs. Classified Intelligence Report is the industry's "must read" news alert, designed to keep subscribers "up to date with overviews, analyses, trends, deals and spotlights on who is on the move, as well as who are the real movers."

Realty Times is an award-winning online news service and the largest independent residential real estate news service for consumers and the industry on the Internet. The editorial focus of the service is to benefit consumers by promoting the use of real estate professionals and alerting consumers to the news and events that will help them buy and sell homes using a Realtor. Agent News is the industry section of Realty Times and focuses on news and advice designed to help Realtors make more money, adhere to higher standards, and enjoy their lives as real estate professionals.

We know Realtors have lots of choices when it comes to spending their ad dollars," says Townsend. "We hope this survey will give us a meaningful snapshot of Realtors' ad-publishing preferences. We suspect this insight will be of value to ad publishers as they try to anticipate trends and adjust their ad offerings to meet the real estate industry's needs."

The survey will be available on Realty Times until July 14, 2006, when it will be taken down and the results tabulated for a report July 24, 2006.

Click here to take the quick survey!

Published: June 23, 2006

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