Everyone understands how MLS-type websites show multiple homes for sale. But beyond the MLS, why not thrill your sellers by highlighting just one home at a time?

1. Give each home listing its own website address.

On your yard sign, put a header board that says, for example, "Visit www.yourwebsite.com/thishouse for Info/Pics"

Buyers cruising by copy the URL and then visit it at home. Your job is to fill a page at that URL with enticing text and pictures about that home, inside and out. Make it delectable!

You can register URLs with virtually any wording for under $10. Or just make a sub domain on your own site.

Be sure to use these dedicated URLS in your print ads, and particularly on your own website. Imagine how a seller will like that their home gets its very own URL and website if they just list their home with you!

Give buyers seeing your sign even more info by adding a second header board, or belly board, reading "For Recorded Info: 800-555-0000 Ext 10." Use this same phone number on your dedicated URL site, too, for even greater value to buyers.

Most serious buyers, seeing that number, just whip out their cell phone, dial the number and extension, and there you are, citing all the reasons why they'd love that home. Just change the extension number for additional signs.

2. Put the property on put the property on your website homepage.

Maybe when you get 10 listings you run out of room, but remember, home pages can be as deep as you want, plus the pics of homes can be small. And, once again, in listing presentations, sellers are mighty impressed when you tell them that not only will their beloved home have its very own URL and recording, but it will also share space with famous Realtor YOU on the very home page of your highly popular website!

If you have just a few listings, put them higher up on your home page. Link them to your dedicated URL page, or to your interior web pages, thus providing more info for your site visitors.

For some reason, agents are slow to promote their listings individually on the web. You can be different. Stand out!

Published: November 10, 2006

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Bill Koelzer is a Web marketing consultant to web-proficient agents nationwide. He is co-author, with Barbara Cox, Ph.D., of the Prentice-Hall books, Internet Marketing in Real Estate and Internet Marketing. Bill is also webmaster of Orange County Real Estate, among the most-awarded known Realtor® sites. Visit his website, Koelzer.com or e-mail him at .