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Real Estate News and Advice |
November 13, 2009 |
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Real Estate Marketing Strategies: The Law of Attraction -- Help or Hype in Today's Market?
by Dr. Maya Bailey
One of the most popular movies circulating around in everyone's living room these days is The Secret. Everyone in every profession is watching this movie and wondering, "Can the Law of Attraction really work for me?" Were you skeptical when you first heard about the Law of Attraction? Even after watching The Secret were you still skeptical? I was first introduced to the Law of Attraction about 10 years ago. I wanted to see if it would work for me before I introduced it to my clients. When I added it to what I had already been using, "The 7 Habits of Highly Effective People" by Stephen Covey, I started to get immediate results as measured by increase of income, clients, and the lifestyle I desired. One of the biggest bonuses was that I was attracting the kind of clients I really wanted to work with, my Ideal Clients. The time came to introduce it to my clients. After working with people for 30 years -- 20 years as a psychologist and 10 years as a business coach -- I knew better than to introduce it to everyone. As I suspected, certain people were open for it and others not. For the ones who were eager to learn about the Law of Attraction, I introduced it into the business coaching, along with Stephen Covey's "7 Habits" and creative marketing strategies, customized for my clients. The results were mixed. For about half of my clients, the introduction of the Law of Attraction worked wonders. Their businesses skyrocketed. For the other half of my clients, there was no difference. Trained in psychology, I started to delve down, to find out why this was so. What I found out quickly was that the ones who benefited from the Law of Attraction, had already cleared their self limiting beliefs, either with me or before. The ones upon whom the Law of Attraction had no effect, were still carrying self limiting beliefs, like:
Amazingly enough, once I coached them in how to release the self limiting beliefs and install and Empowered beliefs, like:
…then the law of attraction, worked like a charm. What about today's market? In today's market, more than any other time, the Law of Attraction should be in the toolkit of every successful realtor. Why? In today's market, we are bombarded with news from the media and other sources, all giving out negative messages. While at the same time the experts are predicting that the real estate market is strong and getting stronger. So are you going to look at the cup half-empty or half-full? Did you know that successful real estate agents succeed in any market? It's because of their mindset. While other people are listening to the news and getting caught up in a scarcity mindset, and focusing on what they don't want, successful real estate agents are looking at the possibilities and focusing on what they do want. In a sense, successful real estate agents already practice the Law of Attraction. In today's market, what are some simple steps you can follow? Based on my experience of having seen how the law of attraction can turn a business around through the power of a positive mindset, I would suggest practicing the simple principles of the Law of Attraction.
What's the bottom line? You can continue doing the same thing over and over again and getting the same results or you can practice becoming magnetic through the Law of Attraction. Here's what a former client had to say:
In today's market, when your own personal mindset is the key to your success, you will benefit greatly from using the Law of Attraction to help you focus on what you want, not on what you don't want, and to take Inspired action, rather than frantic action. Published: February 20, 2007 Use of this article without permission is a violation of federal copyright laws.
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