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Consumers Want Digitally Tricked-Out Kitchens
by Broderick Perkins
A new study reveals home owners want their kitchen, not the home office or the game room, to be the digital nerve center of the home, as well as a social hub. The finding was discovered after the Internet Home Alliance commissioned research and consulting firm Zanthus to determine how home owners wanted to customize their kitchens. The pollster put a host of questions to 602 home owners responsible for making household purchasing decisions about kitchen appliances and consumer electronics and the answers surprised the alliance. "While we expected to learn that the kitchen continues to serve as the hub of the home, we were surprised to find that bigger kitchens aren't necessarily a priority for most U.S. homeowners," said Tim Woods, vice president of the alliance. "For example, we thought that a desk or workstation would be a popular addition but, in fact, most homeowners told us that a computer on a counter worked just as well. Eighty-two percent of our respondents told us that they had no interest in creating a separate space to do work assignments in the kitchen, though they did suggest that a more innovative kitchen design that freed up counter space would be useful," he said. The alliance is a consortium of Continental Automated Buildings Association members (including Hewlett Packard, Intel, Microsoft and the National Association of Home Builders) who comprise a network of companies engaged in advancing the connected home space. It will release the full study during the 2007 Kitchen/Bath Industry Show & Conference (KBIS) in Las Vegas, May 7-10, where the alliance will display an "Ideal Digital Kitchen" model created based on the survey results. Preliminary findings reveal the ideal digital kitchen includes:
Published: April 23, 2007 Use of this article without permission is a violation of federal copyright laws. Related Articles:
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