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December 3, 2008


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Newbie Agents, Put DOWN that Phone!

There's one thing I feel pretty strongly about with regard to our beloved rookie agents. They don't know what they're doing. If they're fresh out of real estate school, I guarantee that they don't know any more about selling real estate than, well, than I did when I was fresh out of real estate school! And trust me, that's not much.

So, what's our solution? Tell 'em to Fake it 'til they make it! Get on that phone, drum up some business and fly by the seat of your pants, just like the rest of us did. Oh, and don't worry, your broker or mentor will be right there with you every step of the way.

And, that's what most of us did and what most of our newbies still do. Scary, isn't it? Sure, it might be reasonable to throw a brand new bartender on the floor and let him sink or swim ... but allowing a brand new real estate agent to manage a $500,000 financial transaction? Or even a $50,000 one?

"But, Jennifer," you protest, "We all did it that way and the world didn't come to an end. Somehow, we survived." Well, maybe. Some of us did; most didn't. What's the recent drop-out rate? 80%? 90%?

Think that might be partly due to the harsh reality of the rookie experience (or lack thereof)?

Anyway, here's my point. Rookies, take a few weeks or even a month to learn your stuff. I know you want to hit the phones and tell everyone on the planet that You Just Got Your License, but don't you think you owe it to your future fan club to know what the heck you're doing first? I'm not asking you to know it all, but at the very least -- you should:

  • Know your contracts and disclosures backwards and forwards, inside and out. Every provision, every fill-in-the-blank, every place to initial and sign ... and why.

  • Know your MLS system backwards and forwards, inside and out. Know how to search for active listings, sold comparables, pending sales -- and how to find tax assessor information.

  • Know and understand the basics of buyer representation. Make sure you have an overall understanding of the buyer process -- from pre-qualification to closing. While you can't know everything there is until you go through it once or twice or a hundred times, you should at least be aware of how it works.

  • Have a familiarity with your local real estate market -- this is so important! In a few weeks, if you bust your backside, you can learn a lot about your area and might even be able to become an expert, of sorts, in a neighborhood or two.

This list could go on and on and on, and if I had my way, all rookie agents would be required to undergo a six month internship before they could legally practice real estate. Alas, no one has asked me for my opinion yet, so I'll just do my little part here and beg our rookies (and their managing brokers) to commit to being competent real estate advisors before becoming competent real estate prospectors.

Published: December 31, 2007

Use of this article without permission is a violation of federal copyright laws.




Jennifer Allan is the author of Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect, as well as a number of eBooks including The Seduction of Your SOI: Generating Business and Referrals from the Very Important People Who Know You, Dorky Announcement Letters - DEDORKED! and For Sale Signs Don't Pay the Bills.

Jennifer began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her "soulful" message, hopes to encourage the real estate community to self-correct the negative stereotypes of the profession.

Jennifer's message is that agents should strive to be competent real estate advisors instead of simply competent real estate prospectors. That agents should respect the intelligence of their clients, rather than attempt to insult that intelligence with aggressive closing techniques. She preaches that agents should appreciate the significant commissions paid by their clients, rather than complain that they, themselves, are not appreciated. Her personal mantra is "The clients I have today are far more important to me than the ones I hope to have tomorrow."

She is a regular contributor to several real estate newsletters and magazines, a member of the RE/MAX Hall of Fame and one of the industry's most popular bloggers. You can learn more about Jennifer's "soulful" philosophies at SellWithSoul.com.







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