Take a moment to think about the word "marketing." What thoughts come up for you? Do you wish it would go away? Do you start to think of yourself like a salesperson? Do you have self-limiting beliefs, like, "I can't market myself"? What feelings come up for you, do you get tense, do you get a knot in your stomach, or do your jaws clench?

Old beliefs about marketing:

Most people think of marketing as aversive and painful. They Make comments like, "Why can't I just do my work and have the clients come to me? I hate marketing." This is because most people have old beliefs about marketing. Some of these are:

1. Marketing is phony

2. Marketing is begging

3. Marketing is pushy

4. Marketing is drudgery

New beliefs about marketing

Since our beliefs create our reality, It makes sense for us to reprogram any beliefs that would interfere with our success. Here's some way to think of marketing that will actually make you feel passionate about marketing.

• Marketing is an authentic expression of who you are. If you are doing what you love, then expressing what you do with others is authentic.

• Marketing is actually the opposite of begging. It's a gift. If you give a presentation to a group, write an article or take a prospect to lunch, you are giving.

• Effective marketing is not based on being pushy. It is based on the Law of Attraction. Imagine yourself as a magnet, drawing appreciative clients for your services.

• Marketing is not drudgery. In fact, it is a great way to meet new people, an adventure into new friendships, and connections.

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Published: March 14, 2008

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