"The biggest army wins" is a statement that resonates throughout the real estate industry.

"The most skilled and competent army wins" is the bottom-line.

As a leader in the real estate industry, your number one job is to recruit productive agents.

What kind of strategies and tactics are you currently using to attract quality agents to your company? Is it the same old "Features and Benefits" approach or is it an approach that communicates the true value you are going to transfer to an agent when they join your company? The agents have spoken and they have spoken very loud and clear, they want a competent leader that can continually transfer applicable skill-sets to their business on a daily basis. All the bells and whistles that a company offers are secondary.

Does this surprise you? Think about it for a moment. Look at the incredible amount of business and audience the real estate industry coaches are getting from your agents today. This speaks volumes to what today's agent is looking for.

So I have a few questions for you.

1. How are you communicating your value as a leader to your potential recruits?

2. Are you the most valuable business proposition for an agent in your marketplace today?

3. Do you have an online recruiting system that is generating recruiting leads for you on a consistent basis (not new agents....experienced, productive agents)?

4. What kind of lead follow-up and lead management program do you have in place to support you in your recruiting efforts?

5. Do you have a drip email campaign that incubates all of your recruiting leads?

If you are interested in how you can generate a steady stream of productive agents into your company in an automated fashion, contact me today and I will take you through the most advanced system on the marketplace today that has been designed by an Actual Recruiter that has been, and still is Down In The Trenches of Recruiting.

Yes, I still make recruiting calls, do recruiting interviews and hire productive agents for the companies I work with. I know what today's agent is looking for and I have designed the system to support you in hiring today's top-producers.

Are you slipping in market share? Are you struggling through the changing marketplace? There is only one solution, hire the most productive agents in your market! Call me today and I will schedule a private demonstration of this powerful recruiting tool!

Published: March 28, 2008

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Jon Cheplak, ABR,GRI,CRS,CRB,CLHMS is the Founder of The Real Estate Recruiters, The Management and Recruiting Solutions Experts. Jon consults, coaches, and hosts retreats for brokers, owners, and managers internationally, supporting leaders in their growth and profitability strategies and tactics. He can be reached at 775-846-5748 or email him at recruit@therealestaterecruiters.com. Visit his website at www.therealestaterecruiters.com.