Question: I hear about listings for "executive" homes. What is this? Answer: I think of an "executive" home as a high-cost property which is being marketed with a certain social panache, an aura of exclusivity and an appeal to vanity -- both the buyer's and the seller's vanity. The term "executive home" has no standard definition, it's simply an advertising and marketing device to sell a home. It means whatever anyone wants it to mean. As long as the expression is not associated with any form of discrimination, its use seems harmless, alluring or both, depending on your view.

Published: April 9, 2008

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