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November 11, 2009
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Realty Viewpoint: Realty Times Asks, "Why Buy This House?"

It's getting harder for you to impress buyers and sellers. Sellers are using sites like Zillow and YouTube because they can upload the same listing information as professionals can, if not better.

For example, a free listing on Realtor.com gets one to four photos. On Zillow, a seller can have a video, virtual tour, or over a dozen photos.

In fact, the upload process is the same for consumers is the same as it is for real estate agents. If it weren't for the brand logo, you wouldn't know which was the agent's listing from the FSBO.

As an agent, you've got a problem.

Here's another. Now your listing is online, how do you impress buyers? They've got near record inventories to choose from, but all the listings look the same.

We've thought long and hard about your problem -- and we have the solution -- a way for you to give sellers the Wow factor to list with you, and buyers reasons to buy your listing.

Realty Times has created a Listing Newscast called, "Why Buy This House?"

This TV-quality infomercial goes beyond photos and features of the home. It's about you.

You're showcased as the market expert. You have the comparables, the market conditions, the market knowledge that buyers and sellers need.

We have the on camera talent, the news writers, and the video expertise to make you look your most professional.

Unlike any other listing product, your listing newcast allows you to give your reasons, your opinion and your proof why buyers should Buy This House.

Realty Times will help you create your listing Newscast. It's quick, easy, and powerful.

You email it to your prospects, use it in your listing presentations, and we'll put it on our site and our partners' sites. Your listing newscast stays live on Realtor.com, YouTube, Google, Yahoo! until you sell this house.

You've got the listings. Now let Realty Times help you get them sold.


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Published: May 15, 2008

Use of this article without permission is a violation of federal copyright laws.




Blanche is a renowned author of five real estate books. Her newest, Bubbles, Booms and Busts: Make Money In Any Real Estate Market, McGraw-Hill, was rave-reviewed by The New York Times. She was also selected from hundreds of real estate experts to contribute to Donald Trump's book, Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies, Rutledge Hill Press, and is featured on page 68.


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Review - Honors

In 2006, Blanche was selected among scores of candidates to author two consumer real estate guidebooks for the National Association of Realtors: The NAR Guide to Home Buying, and The NAR Guide to Home Selling, Wiley & Sons. She is currently planning two new books for the NAR and its members.

     

Known for her keen insight into real estate industry issues and for her ability to make complex subjects easy to understand, Blanche is a sought-after keynote and continuing education speaker. Real estate organizations from MLSs, to brokerages, to franchisors, to associations hire her to provide up-to-the-minute analysis of real estate industry news and advice on how to improve revenues. Her passionate delivery, peppered with stinging wit, is a huge hit with audiences and fans.


Don Klein, CEO Greater Nashville Association of Realtors, Blanche Evans, Richard Courtney, president 2007, GRAR

"The GNAR membership meeting last week featured Blanche Evans as the keynote speaker. Her comments and insights resonated extremely well with those in attendance and we have had many requests for copies of her PowerPoint Presentation. She was a terrific part of the membership meeting and convention program!" - Don Klein, CEO Greater Nashville Association of Realtors

Coverage from WSMV, Nashville - 8-14-2007

That Interview Guy - Get Inside The Head Of Today's Generation
2007 AE Institute Session - To purchase
2006 AE Institute Session - Parts 1 2 3 4 5 6 7 8 9
HouseValues Mastermind call - Parts 1 2

Blanche's fireside chat with Jeremy Conaway, HAR - Click here.

For more articles by Blanche, click here.







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