We're all looking for a magic bullet, myself included. While I know I'll have a mortgage payment due in October of 2009, I'm far more concerned with the one due in 25 days, the one due in 55 days and the one due in 85 days.

But you know what? Next October will be here before you know it, and THIS October will be a distant memory. Where do you want to be next October? Do you intend to still be selling real estate? Or do you reckon you'll be doing something else by then?

Of course, we all figure we'll still be real estate gods and goddesses and we're all optimistic that things will have turned around by then. Those of us who have stuck it out through these difficult times will be talking for years about how we survived the 2007-2008 real estate season and are now much better agents for it.

So, if that's the case -- if you really want to be selling some real estate in a year ... in two years ... and for many years after that, perhaps now would be a good time to start planning to do just that.

There are a gazillion things we can all be doing today to ensure a happy next year. And then be tickled with ourselves when next year rolls around and we're enjoying the fruits of our labor.

Okay, Jennifer, Miss Smarty Pantz, what CAN we do today to ensure a Happy Next Year?

• Blog. Blogging is a long-term prospecting strategy. If you want to become a specialist in your market or in certain property types or certain client types, get blogging about them TODAY. In a year, you'll be glad you did.

• Nurture your personal relationships. Especially if you've approached the people you know as a salesperson first and a friend second or third or fourth, you may have some repair work to do. Starting today - drop the sales pitch and start reconnecting with your social network as a real person... who cares about them... who also happens to sell real estate.

• Take a little extra time with not-yet-ready-to-buy-or-sell prospects. Treat them respectfully and stay in touch. Never shuttle a potential future client out the door because they aren't leading you to a paycheck within 60 days. They could very well bring you a paycheck in 180 days.

• Become a Master of Your Market. The only way to really know and understand your local market is to be out in it. Take three hours a week to preview homes. Visit open houses two Sundays a month. Go to every Broker Open you're invited to. Read the neighborhood newspapers.

• Make your current clients your top priority (yep, ahead of your prospecting efforts). Go above and beyond for your sellers and buyers. Believe me, they'll notice and they'll remember. And will reward you for your efforts for years to come.

It's possible that NONE of the above activities will result in a sale in 30 days or even 60. But if you're in this for the long haul, I guarantee that in a year, you'll be thrilled with the results.

Published: October 9, 2008

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Jennifer Allan is a former top producing real estate broker, a published author, a speaker and a trainer. She has written five books a bout the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her new book entitled "If You’re Not Having Fun Selling Real Estate, You're Not Doing it Right!" will be released in early 2010. Jennifer believes that the secret of success for real estate agents is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets Confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign. Jennifer writes and speaks with this philosophy in mind. She preaches that salespeople should follow the Golden Rule in their day-to-day practice of business - treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a paycheck, not just show up at closing with hand outstretched. She is a regular contributor to several real estate newsletters and magazines, a member of the RE/MAX Hall of Fame and one of the industry's most popular bloggers. You can learn more about Jennifer's "soulful" philosophies at www.SellWithSoul.com. Subscribe to Jennifer Allan's Newsletter for SOI'ers Tips & Strategies for Generating Business from Your Sphere of Influence Your Email Address: Your Name: