In May of 2007, I was convinced by someone I used to like (just kidding, sort of) to set up a booth at the NAR Expo in Las Vegas. She convinced me it would be fun and that she would handle all the details -- all I'd have to do is show up.

Okay, I agreed to do it. New experience and all...good for the soul.

So, I've devoted the better part of the last six months to preparing for this convention. Just show up? HA!

I've never even been to a convention or trade show of any kind. So, tackling a 25,000+ attendee gig is a bit overwhelming for me. From what I hear, all 4,000 of us exhibitors are going to try to sell you something, get your contact information or give you our krap (as I affectionately call the free pens, bags, magnets, etc.)

Please be kind to us.

We are spending HUGE bucks and committing an ungodly amount of time to creating a great show for you. I can only speak for myself, but maybe this will give you an idea of how HUGE those bucks spent are:

• $3,200 for the privilege of showing up

• $6,000 to RENT a custom designed booth (mine is fabulous)

• $2,500 to ship it and set it up

• $75/day to vacuum my booth (union rules prohibit me from doing it myself)

• $115 per VISIT to my onsite storage locker (gotta pay union dues to get someone to unlock it for me)

• $300 to set up three electrical outlets in my booth

• $1,100 for Internet access

Of course, this doesn't include the production and shipping of any product to sell at the convention or travel expenses or gawd knows what else that will come up between today and November 12. Just yesterday I spent another $6k on something - I don't remember exactly what it was. I'm in a daze.

Exhibiting at the NAR convention was the hardest thing I've ever done in my life, physically, emotionally and financially. The total tab was over $30,000 and the toll on my body, mind and spirit was incalculable. I doubt all exhibitors face the same challenges I did, due to my utter lack of experience in such things, but even for the Old Hats, it's a tough week.

So, as you're wandering thru the halls of the tradeshow, take a moment to smile at an exhibitor and if his or her product intrigues you -- let 'em tell you about it.

Thanks for listening.

Published: November 12, 2008

Use of this article without permission is a violation of federal copyright laws.

Jennifer Allan is the author of Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect, as well as a number of eBooks including The Seduction of Your SOI: Generating Business and Referrals from the Very Important People Who Know You, Dorky Announcement Letters - DEDORKED! and For Sale Signs Don't Pay the Bills. Jennifer began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her "soulful" message, hopes to encourage the real estate community to self-correct the negative stereotypes of the profession. Jennifer's message is that agents should strive to be competent real estate advisors instead of simply competent real estate prospectors. That agents should respect the intelligence of their clients, rather than attempt to insult that intelligence with aggressive closing techniques. She preaches that agents should appreciate the significant commissions paid by their clients, rather than complain that they, themselves, are not appreciated. Her personal mantra is "The clients I have today are far more important to me than the ones I hope to have tomorrow." She is a regular contributor to several real estate newsletters and magazines, a member of the RE/MAX Hall of Fame and one of the industry's most popular bloggers. You can learn more about Jennifer's "soulful" philosophies at SellWithSoul.com.  Subscribe to  The Daily Seduction Tips & Inspirations to Generate Business and Referrals from The Very Important People Who Know You  Your Email Address: Your Name: