In May of 2007, I was convinced by someone I used to like (just kidding, sort of) to set up a booth at the NAR Expo in Las Vegas. She convinced me it would be fun and that she would handle all the details -- all I'd have to do is show up.

Okay, I agreed to do it. New experience and all...good for the soul.

So, I've devoted the better part of the last six months to preparing for this convention. Just show up? HA!

I've never even been to a convention or trade show of any kind. So, tackling a 25,000+ attendee gig is a bit overwhelming for me. From what I hear, all 4,000 of us exhibitors are going to try to sell you something, get your contact information or give you our krap (as I affectionately call the free pens, bags, magnets, etc.)

Please be kind to us.

We are spending HUGE bucks and committing an ungodly amount of time to creating a great show for you. I can only speak for myself, but maybe this will give you an idea of how HUGE those bucks spent are:

• $3,200 for the privilege of showing up

• $6,000 to RENT a custom designed booth (mine is fabulous)

• $2,500 to ship it and set it up

• $75/day to vacuum my booth (union rules prohibit me from doing it myself)

• $115 per VISIT to my onsite storage locker (gotta pay union dues to get someone to unlock it for me)

• $300 to set up three electrical outlets in my booth

• $1,100 for Internet access

Of course, this doesn't include the production and shipping of any product to sell at the convention or travel expenses or gawd knows what else that will come up between today and November 12. Just yesterday I spent another $6k on something - I don't remember exactly what it was. I'm in a daze.

Exhibiting at the NAR convention was the hardest thing I've ever done in my life, physically, emotionally and financially. The total tab was over $30,000 and the toll on my body, mind and spirit was incalculable. I doubt all exhibitors face the same challenges I did, due to my utter lack of experience in such things, but even for the Old Hats, it's a tough week.

So, as you're wandering thru the halls of the tradeshow, take a moment to smile at an exhibitor and if his or her product intrigues you -- let 'em tell you about it.

Thanks for listening.

Published: November 12, 2008

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Jennifer Allan is a former top producing real estate broker, a published author, a speaker and a trainer. She has written five books a bout the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her new book entitled "If You’re Not Having Fun Selling Real Estate, You're Not Doing it Right!" will be released in early 2010. Jennifer believes that the secret of success for real estate agents is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one's craft. Competence begets Confidence. And in today's world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign. Jennifer writes and speaks with this philosophy in mind. She preaches that salespeople should follow the Golden Rule in their day-to-day practice of business - treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a paycheck, not just show up at closing with hand outstretched. She is a regular contributor to several real estate newsletters and magazines, a member of the RE/MAX Hall of Fame and one of the industry's most popular bloggers. You can learn more about Jennifer's "soulful" philosophies at www.SellWithSoul.com. Subscribe to Jennifer Allan's Newsletter for SOI'ers Tips & Strategies for Generating Business from Your Sphere of Influence Your Email Address: Your Name: