"I didn't realize it would be so much work." Let that sink in for a moment.

"I didn't realize it would be so much work." I encounter this comment every single day in my coaching, and it always comes from agents who are looking for shortcuts and/or the "easy way out."  I find many agents are actually afraid of reaching out and meeting new people...?! "I didn't realize it would be so much work." If being a real estate professional was that easy, EVERYONE would be a realtor and the only business we would do would be the sale of our own humble abodes.

"I didn't realize it would be so much work." This is what many of your contemporaries are saying.  This is what separates the successful from the unsuccessful.  The difference is the successful agents are willing to do "so much work" because they understand business doesn't just fall from the sky into your lap.

"I didn't realize it would be so much work." Does this sound like the words of someone who is committed to giving the best service to their clients and prospects? "I didn't realize it would be so much work." Does this sound like the words of someone who is going to be a stellar representative of the integrity of real estate professionals?   Does it sound like the words of someone who will probably overpromise and underdeliver? I bring it up here as the result of two conversations I had this morning, and I intend it to be a motivator.

Motivating in that many of your competitors are looking for the easy sale and sometimes you get the business just by being persistent.   And also motivating as a reminder that your professional attitude is always reflected in your work and is a determining factor in today's consumer's opinion of realtors in general.

Today's consumer is skeptical of real estate pros because they've had one too many encounters with agents who didn't realize it would be so much work.   Every time you pick up the phone to call, send a card or note in the mail, drop by a home or send an email, you're letting the consumer know that they're not a burden on you.

And that goes a long way with today's skeptical consumer.

Published: July 30, 2009

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Mark was born in left field and continues to live there. He's the Internet Marketing & Strategy Consultant for clients at GetMyHomesValue.com and he has have a coaching blog on ActiveRain, which is gaining in popularity. Mark believes that technology has really brought business full circle back to its roots... people helping people, and this is the basis for his coaching. He is also currently writing his first book, set to be completed by the end of the summer.