Technological advances have forever changed our personal and professional lives, creating more targeted, individual and transparent relationships with consumers in all industries. The building industry is no different as buyers now can do more than simply imagine owning a brand new home that has been customized to their individual needs, style, and life. At KB Home’s Trillium community in the Sundance master plan in Southern California, home shoppers can use its exclusive Built to Ordertm process to create a one-of-a-kind home buying experience to personalize their living space and create a home that is uniquely theirs.

"At KB Home, you get to design the home of your dreams at a price that you can afford," said Steve Ruffner, president of KB Home's Southern California division. "We don’t decide what goes into each home, our homebuyers do. You can have the home you want with the features and options that fit not only your style, but also your life, thanks to our exclusive Built to Order program.

Trillium floor plans are smart, flexible and thoughtfully designed to maximize square footage and create great living spaces. Select designs at Trillium include room configuration options that incorporate game rooms, media centers, or additional bedrooms and expanded storage space. Inviting interiors can be further personalized with the buyer's choice of flooring materials in a variety of attractive and practical soft and hard surfaces.

"The Built to Order experience gives homebuyers a say on nearly every aspect of their new home’s design, from lighting to appliances to flexible space planning," continued Ruffner, who added that KB homes at Trillium are priced from the high $100,000s. "Trillium home buyers can select from a wide variety of design choices at the KB Home Studio in order to create a highly functional living environment while adding warmth, texture, character, and energy efficient features to their new home."

Kitchen and bathroom countertops are available in a large selection of granite, solid surfaces and laminates in the latest designs and colors. Cabinetry also comes in an array of colors, finishes and materials. All appliances are ENERGY STAR qualified, featuring the latest technologies from the most well known brands and include a two-year warranty that exceeds manufacturer standards. Buyers can also select custom window treatments that are measured, installed and tested prior to move-in, adding character, providing privacy and boosting energy-efficiency. Details such as paint color, crown molding, wall texture and the buyer specifies technology options as well.

"Trillium offers home shoppers a unique collection of one- and two-story homes and is ideal for both first time buyers and move-up buyers," added KB. "Homes range from approximately 1,670 to 2,456 square feet and include two to five bedrooms, two to three baths and two-car garages. All homes include the KB Home 10-year limited warranty.

Located in the master-planned community of Sundance, residents at Trillium enjoy all the advantages of living in an established community that includes two neighborhood parks, an elementary school and the convenience of shopping at Second Street Marketplace. A myriad of upscale stores at the Desert Hills Premium Outlets and Cabazon Outlets are just minutes away.

"Families can find all they need, plus a great new home at a great price, at Sundance," said Ruffner. KB’s Built to Ordertm process reflects the new real estate consumer of today, one who is more selective, more credible and savvier to the home buying process. Can a better bottom line be far off.

[Editor’s Note: For more information about Sundance, visit http://www.SundanceLife.com.]

Published: October 21, 2009

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Peter L. Mosca is president and founder of BAK Communications, Inc. He has over 22 years of communications and media consulting experience, serving a variety of nonprofit organizations, including the CCIM Institute and the REALTOR Association on all three levels – national, state and local. He is the Spokesperson Trainer for the CCIM's Jay Levine Academy and trains hundreds of residential REALTORS nationwide to be effective industry spokespeople. He is consistently ranked as "excellent" by about 90% of those who attend his presentations. While his principal consulting focuses are public speaking and media relations development and content delivery and management, Peter is also the host of the Voice America Network's weekly radio program, "Income Property Investment Talk," a one-hour program that brings the powerhouses of commercial and residential real estate to property investors every Wednesday at 11 a.m. EST. Peter is married 17 years to his wife Barbara. They have two children: Ashley, 15 and Kelli, 12. Hence, the name BAK Communications, Inc.