Columnist David Fletcher
David Fletcher has been a Florida licensed real estate broker and new homes sales and marketing consultant for 30 years. Along the way, he has sold more than $3 billion in new homes and condominium products for developers and builder/developers.
He has been broker of record for 16 rental conversions and marketing consultant in 29 lender workouts for major communities and condominium projects, a featured speaker at the National Association of Realtors, and chaired the Florida Home Builder Association's Sales and Marketing Council.
In 2008 he was named a 'Lifetime Achiever' by Keller Williams Realty's International Division. You may contact him at or call him at 407.234.2349.
Internet Stealth Auctions Protect Brand, Generate New Homes Sales November 25, 2009 Three Auction Principles Needed For Success November 5, 2009 Recession? What Recession? October 28, 2009 FHA Financing Needed to Solve Condo Problem October 14, 2009 How To Break Into The Residential Real Estate Owned Market September 21, 2009 Letter to President Obama September 7, 2009 The Hottest Market In Town: Low Priced Condominiums August 3, 2009 Making Less to Be More July 5, 2007 Rental Conversions and Pricing August 17, 2006 The Silent Scream, "I Am Not A Taxi" June 9, 2006 New Homes Office Protocol April 25, 2006 Understand the Times and Know What To Do February 24, 2006 Year End Attitude Check Up November 7, 2005 Can You Be Trusted? October 24, 2005 Think of Your Builder as a Professional FSBO September 26, 2005 Should You Be On A Team? July 25, 2005 Scripts are Key To Your Success July 7, 2005 Keeping a Positive Attitude About Home Builders June 13, 2005 Do Your Agents Understand Your Policies? April 28, 2005 Your Job Is To Find And Meet The Buyer's Needs April 21, 2005 Should Real Estate Associations Make Basic Sales Training Mandatory? March 30, 2005 Does Your Builder Pay Commissions On Options? March 17, 2005 Ten Reasons To Sell New Homes February 28, 2005 Prospecting A Neighborhood In A Hot Market February 11, 2005 How To Get Lots Of Prospects In Three Days January 17, 2005 What Do Agents Expect? What's Expected Of Agents? November 30, 2004 Realtor Associations Add Sales Training To Curriculums October 28, 2004 Think Referred Prospects October 21, 2004 Proud To Be Associated With Realtors September 28, 2004 Should NAR Redefine "Professional In Real Estate?" September 14, 2004 Anatomy of A Good Listing Presentation - Part Two August 31, 2004 Realtors Can Learn To Laugh At Themselves August 11, 2004 In Defense Of New Agents - Part II July 15, 2004 Don't Assume Buyers Want Resale Only June 28, 2004 In Defense Of New Agents June 22, 2004 Should NAR Set Sales Skills Standards For New Agents? May 31, 2004 Anatomy Of A Good Listing Presentation May 3, 2004 Anatomy Of A Really Bad Listing Presentation April 13, 2004 Are You A Realtor Or A Real-a-tor? March 31, 2004 Selling To Tenants Of A Rental Conversion March 30, 2004 New Agents: Ask To Read Your Broker's Policy Manual February 27, 2004 Change Your Attitude, Not Your Real Estate Broker February 4, 2004 Helping Your Buyers Understand How New-Home Shopping Works January 20, 2004 Praise Your Staff And Agents For The New Year January 2, 2004 Do You Have Commissiatosis? December 18, 2003 What A Rental Converter Expects From A Real Estate Agent November 26, 2003 Are You Ready To Market Rental Conversions? November 5, 2003 What Is Your Vision For Your Real Estate Business? October 13, 2003 Do You Qualify Prospects With Your Ears Or Your Heart? September 24, 2003 An Easy Way To Handle Objections September 12, 2003 Do You Know How To Sell? September 3, 2003 How To Choose The Right Broker August 21, 2003 Sellers Buy Benefits - What Do You Sell? August 7, 2003 New Agent Marketing Plan: List July 25, 2003 Do You Show Or Sell Real Estate? July 7, 2003 New Agents: Should You Learn Scripts Or Technology First? June 23, 2003
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David Fletcher has been a Florida licensed real estate broker and new homes sales and marketing consultant for 30 years. Along the way, he has sold more than $3 billion in new homes and condominium products for developers and builder/developers.
