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Columnist Greg Herder

Co-founder of Hobbs/Herder Advertising and Hobbs/Herder Training, Greg Herder is recognized as the real estate industry's foremost authority on residential real estate marketing and agent productivity training. Herder is also a licensed Certified Residential Broker (CRB) and owner of MegaAgent Realty, and co-owner of JDG investments, a real estate investment company.

Herder is a featured columnist on real estate marketing and training issues for Realty Times, Real Estate Executive Magazine, Savvy Executive Profiles, and, as well as a contributor to a variety of other industry publications, including Realtor® Magazine and Real Estate Business Magazine. He also authored the innovative how-to book “Satisfaction Guaranteed - 100% Satisfaction Guaranteed or Your Money Back," which ushered this unique concept into the world of real estate service.

Greg has conducted over 1500 one, two or three day seminars over the past 17 years for the real estate industry and is a professional member of the National Speakers Association (NSA). He graduated cum laude from California State University with a BA in psychology and is currently working on getting his PhD in Organization Behavior.


  
Mass Media is the Next Step in Personal MarketingJune 12, 2007
The Curse of Knowing Too Much About Real EstateMarch 22, 2007
Why Are You in Real Estate?March 13, 2007
Running A Systems-Based BusinessOctober 10, 2006
How Setting Expectations Protects Your ReputationSeptember 27, 2006
Using Key Performance Indicators to Supercharge Your EffectivenessJune 30, 2006
A Proven Plan for Your Past ClientsJune 26, 2006
Talking Your Way To SuccessJanuary 3, 2005
Realtors: How To Make A Buyer's Agent Work For YouDecember 27, 2004
Will The Real Estate Industry Standarize Internet Data Exchange?December 7, 2004
Mindset For Success: Are You An Employee Or Owner Of Your Business?May 14, 2004
Seven Tips To Building Your E-mail DatabaseMarch 12, 2004
Real Estate Agent Happiness Lies In Working With The Right ManagerFebruary 11, 2004
Direct Mail Vs. Mass Media: Get The Most For Your Advertising DollarJanuary 19, 2004
Is Your Commission Split Too High For Your Own Good?December 15, 2003
How To Get Painless Price ReductionsNovember 28, 2003
Off The Hook: Pulling The Plug On Cold-CallingNovember 11, 2003
Will The Do-Not-Call List Stop You From Calling Your Past Clients?September 22, 2003
Endless Referrals: Building A System That WorksAugust 27, 2003
Increased Competition Creates OpportunityAugust 18, 2003
Scratching A Niche: Should You Become A "Special" Agent?July 21, 2003
Balancing Your Personal And Professional LivesJuly 15, 2003
The Emperor's New Clothes And VOWsJuly 1, 2003
How Much Should You Spend On Personal Marketing?June 10, 2003
The Power Of Writing Personal LettersMay 8, 2003
Energize Your Personal Marketing with Direct ResponseMay 1, 2003
Real Estate in The Uncertain Times Of WarMarch 26, 2003
The Power of the Personal AssistantMarch 21, 2003
How to Represent Family and FriendsMarch 10, 2003
How To Get The Most Out Of Advertising SpecialtiesMarch 4, 2003
Don't Let Housing Market Uncertainty Slow Your SalesFebruary 6, 2003





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