As the real estate industry continues to embrace the power of the Internet, one thing is clear: demand for Wi-Fi and enhanced bandwidth will be a requirement, not a luxury for a handful of properties. For building owners, managers and operators - particularly in the hospitality industry - this fact, that people want to go online (and access information from multiple devices), is an opportunity to innovate. These benefits, and this rule applies to both residential, multi-family properties and commercial destinations, are essential to attracting guests, increasing occupancy rates and enjoying repeat business.
All of which means that there is a link between the physical comforts of a room - the bedding, views, square footage and overall layout - and the personal features as well: the connectivity to go online, send and receive emails, use social media, watch videos and go back-and-forth between a cell phone or tablet or laptop. A building with enough bandwidth to accommodate this usage - take, for instance, a hotel or acclaimed resort - will be a go-to resource, where people can both work and relax. The challenge for building owners rests for acknowledging this reality, that technology must keep pace with demand; that a diverse array of people - from business travelers to families to full-time residents to renters - have high expectations about the Internet.
The best way to handle these demands, and I have direct experience dealing with this issue with hoteliers in the Caribbean (which include Jewel Runaway Beach & Golf Resort), is to outfit a property in advance of this spike in traffic. By proactively networking a building or hotel with enhanced Wi-Fi - and by doing so without disrupting the physical integrity of the environment, which thus preserves the natural beauty of the grounds and architecture - everything is ready for the inevitable spike (in visitors and Internet usage) that will follow. In fact, building managers and operators - for both residential and commercial properties - should use the hospitality industry as a model to emulate.
The reason is simple: the Internet is a fact of life; and people informally segment their online habits based on their workday responsibilities and their personal interests, while running everything - iPhones, iPads, Android handsets, and PC desktops and laptops - at the same time. To do that, and hotel guests have high expectations about using the Internet, a property must have sufficient bandwidth.
If we apply this example to other buildings, the advantages become even clearer: management companies can advertise the superior connectivity of available hotel rooms or apartments; prospective guests and tenants can go online with ease; word-of-mouth marketing yields more visitors; and, best of all, experts oversee the installation and maintenance of this network of Wi-Fi hot spots. Think of this situation as a way for the real estate industry to adjust to a changing business environment - a place where technology is both necessary and ubiquitous.
Implementing these recommendations is the first step towards harnessing the value of the Internet. The hospitality industry is the template we can - and should - follow, a precedent based on service, intelligence and recognition of the dynamic role of technology. This undertaking starts with putting the needs of clients first; it begins with an analysis of the many ways enhanced bandwidth can win the attention of prospective guests, tenants and long-term residents. It originates, in short, with an investment for the present - one that also sees the opportunities for the future, a means of gaining leadership status in a highly competitive industry.
These steps yield significant rewards. Now is the time to expand these advantages for even more companies throughout the world.
|Headquartered in Boston, Massachusetts, Copia Communications provides customized Internet solutions for businesses and hospitality clients throughout the Caribbean. Along with its team of expert technicians, Copia Communications installs and maintains a variety of Wi-Fi plans that meetthe needs of specific properties in a variety of leisure and professional settings.|