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Why create a Blog? Benefits and Advantages of Creating a Blog

Written by Posted On Tuesday, 12 September 2017 15:32

Today we can find more than 150 million blogs on the Internet. Yes, you read correctly! 150 million. If you do not have a blog yet, you may well be thinking, "Why to create a blog if there are so many?”.  I know a lot of people who think the same thing and why (or for any other reason) they still do not want to express their ideas, knowledge, and experiences on the Web.

However, not because there are so many means that the doors are closed for new bloggers. On the contrary, today more than ever people are needed with conviction, determination, and desire to contribute something.

Today it is very easy to begin, to become known, to connect with people who have similar tastes and passions to ours and to influence with a message of their own. That's one of the wonders of blogging: NO ONE has your own knowledge, experience, and ideas; and consequently, no one can publish like you. Each person has a unique identity that can turn into a successful blog.

The incredible benefits of creating a blog

If after reading this motivator message you are still not very convinced, I present how to blog for profits, from personal to professional aspects. After reading it I'm sure you'll be ready and eager to start. And if it is not, at least you have more disposition than a few minutes ago.

Impulse for a new business

When a new business or company is created, nobody knows it. It's like living in a new city; you have to start from scratch, meet places and people to gradually get acquainted with everything.

The same thing happens with a new business or company, you reach an unknown territory with the aim of being a protagonist and making yourself known. This is one of the most important tasks of any new entrepreneur.

A blog is an excellent boost for any new business. By publishing relevant content, you can reach more people, communicate, offer something of value and start creating a relationship of trust.

More customers

Do you already have a business in progress or are you looking for your first customers?

Very good. One of the factors that allow you to sell more whether on the internet or anywhere else is trust. If the people in your industry or niche trust you and what you offer, the next step will be to buy your products and/or services.

One of the best ways to create trust and "win" people is through information and content that brings something positive to their lives. All this is achieved through a blog.

Example: Imagine I have a blog about fitness and weight loss. I just finished a continuous coaching program that costs $ 297 USD per month, where I teach step by step how to transform the health, energy, and well-being of each client through good diet, exercise and motivation.

Instead of trying to sell on the first interaction I have with people who visit my website. First I create a list of email marketing with links to my blog, where I publish articles with information and tips that can apply at the moment to see immediate positive results.

If those readers are already having results with the free tips of the blog, it will be much more likely to hire the personalized coaching service than if you try to sell them without first offering something that can benefit them.

A blog is a source of education and training. Something that by nature drives sales and the number of customers.

A better job

Are you looking for a new job with more opportunities for growth? Start your blog today. Nowadays many companies (or most) do a little research on the Internet of each of their candidates to be hired. It's your turn. Your future boss checks your documents, gets into Google (or Linkedin) and writes your name in the search bar. Instead of leaving your Facebook profile with photos of the weekend party (as is the case with most), you will see the link to your blog. When you finish reading some entries in the blog, that person has gone from being your future boss to your current boss. You are hired! And all thanks to your blog. Well, maybe not everything, but it did help. A blog is synonymous with knowledge and experience. Do not waste that resource.

Make a brand or product known

Today is much easier than ever to create a new product or brand. It can be an application, a digital book, a course or even any physical product. Creating a product (or buying it to sell later) is the first step. What follows is a whole process of promotion and marketing that will attract visitors and traffic to your website and in this way make known your new creation.

There are hundreds of ways you can apply to promote a product. One of the most effective and best results are the blogs.

In your blog you can publish endless information related to your product, for example:

•    What is it?

•    How does it work?

•    Its advantages

•    Testimonials from others who have used it

•    Promotions

•    Tips or lessons related to the topic

•    News

•    Much more

Remember: on the Internet, information is power. And with a blog, you have that power to influence, promote and sell any product or service.

Create an audience

By offering relevant and valuable content, it is normal for people who take advantage of all that information to return to your blog to continue learning. As more readers are getting, a small audience is formed that reads everything you publish, knows you and trusts your knowledge. This is an invaluable advantage. Know that there are people who are willing to read and learn from you.

In order not to leave that audience adrift and wait for them to return of their own volition to your blog, it is best to use email marketing, capture emails and send messages with links to your blog. Each message can represent hundreds of loyal readers who benefit from your content and help grow your business.

All parties win.

Offer services

Digital products like courses and e-books are a great model of automated selling. Applications and software can also sell very well, especially if they meet a major need. But do not forget the services. There are many people who do not want to learn with a course. They have no time, no disposition or for any other reason they need someone to do the work for them. The services work for this. A company or person who offers services has in a blog an ally that will let you know how your work, your style and the results you can give the customer. All this in advance. Free of charge. Leave everything ready to be hired thanks to your valuable entries in the blog.

By creating a blog you can also receive immediate feedback from readers interested in services you can offer. In this way you adapt your offer more to what the market really needs.

If you sell services online, a blog is something elementary. No matter the niche or theme.

More Web Traffic and Better SEO.

A little logical and obvious, but it is important to mention.

With an active blog and with excellent content you get more visits.

Writing and publishing does not mean that you will have thousands of hits a day by magic. It is also necessary to promote these entries through different digital media such as social networks, email, directories, link exchanges, forums and much more.

A great blog plus a correct marketing plan equates to more traffic and better results.

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