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Why Colors Hold Importance in Marketing

Written by Posted On Wednesday, 13 September 2017 13:30

We all are aware of the important role colors play in our lives. Different colors are perceived in different ways and this is why the impact they leave on the human mind is so diverse. In recent years, competition and rivalry between brands have been stiffer than ever before. Brands, companies, and businesses leave no stone unturned when aiming to leave the competition behind in the race. In a time like today, when brands are more concerned with increased sales and high profits ever than before, marketing plays a key role. Marketing is a diverse and widespread subject, with several smaller components interlinked together to make it effective. The one thing that plays an undeniably crucial role to make marketing of brands persuasive and believable, is color.

Why Are Colors So Important?

Colors are a quintessential part of our lives, they are an effective way of communication that is not dependent on words to express sentiments and emotions. The impact different colors have on the human mind, heart, personality, and mood is nothing something that is easy to overlook. It is a powerful tool with an even more powerful and long-lasting impact.

Colors and Interpretations

If brands want to use colors for marketing purpose, it is important for all business experts and marketers to comprehend different colors and the possible interpretations.

Red – bold and strong; anger, hate, love, passion, aggression, and adventure

Yellow – optimism, hope, peace, friendship, happiness and joy

Green – money, well-being, nature, and growth

Black – mystery, magic, supernaturalism, and passion

White – peace, harmony and unity

Brands Channelize Their Values Via Colors

Since brands want to stay on top of their game, more than ever, in today’s day and time, it has become even more important for brands to channelize their brand value with the help of color psychology. The professional marketers are 100% aware of the requirement of colors for effective marketing and branding.

Brands use colors in their logos, tagline and overall advertisements to attract users. Businesses have also been consciously and smartly using color psychology to increase customer attraction of various social media platforms. Social marketing covers almost 70% of brand advertisement these days.

Highlight Advantages of Colors in Marketing

There have been several studies that observe the impact and outcomes of using colors for marketing and advertising purpose and study the outcomes. The high advantages of colors in marketing include the following:

  1. Brand Recognition and Affiliation

About 97% people associate colors with brands. This means that a large number of people use colors to develop close affiliation towards certain brands.

  1. Understanding Purpose

The color that is chosen and used by any business is a reflection of its intentions, values, and purpose. Customers use it to understand the underlying motive of every business.

  1. Persuading People to Buy

Colors are one of the biggest reason why customers end up buying from the brand. The stats show this impact to be as high as 86% overall.

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Ed Constable

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