Cleaning services are essential services and will continue to be in demand. As long as there’s a continuous need for services such as end of tenancy cleaning and office cleaning, running a cleaning company is a good business to invest in.
The bone of contention, however, is how to contend with the top layers of the industry and succeed as a brand. Until you’ve figured this out, I won’t advise you to go into that industry yet.
To feed your curiosity, here’s what it takes to run a cleaning company successfully.
Hire competent staff
The level of competence of your staff goes a long way in boosting your company’s image. A client can immediately determine if your cleaners are competent by the level of their output.
Therefore, you should give your customers real value for their money. This will guarantee consistent patronage because your existing customers can refer other people and also perform repeat business with you. Ultimately, this will impact positively on your ROI.
Offer a wide range of services
You’d notice that I said a wide range of services. This is because offering a streamlined service won’t position you as a one-stop place for everything that has to do with cleaning. And once your prospective customers perceive that you do not offer some of the services they’re looking for, they’d just go with your competitors.
Essentially, you should offer services such as domestic cleaning, end of tenancy cleaning, one-off cleaning, office cleaning, and carpet cleaning, among others. If you don’t offer all of those services at the beginning, at least have it in your plans to include the services that are missing from your bucket.
Focus on a locality
Going local is one of the best economic moves a cleaning company can ever make. Although scope of your business is restricted to a particular locality, your revenue will not dwindle if you can conquer the market.
Experts say that over 50 percent of consumers used local information in adverts. The implication is that people actually use the contact information in the ads they see, and also use the maps and call buttons.
In addition, customers use the names of their localities to fine-tune their search. If you’re in Houston Texas for example and you’re searching for a maid service to hire, one of the most likely search term or keyword to use is “maid service Houston.” This increases your visibility as a company providing cleaning or maid service.
Market like crazy
There’s no gainsaying that marketing is the heart of every business. No matter the brilliant ideas powering your business and the competence of your staff, if you’re not marketing your business well, you will certainly not reach your full potentials as a profit making company. In other words, you’d be leaving too much money on the table.
However, you must look beyond the traditional marketing methods of the ages past. Focus your attention on digital marketing methods which include but not limited to Search engine optimization (SEO), Search engine marketing (SEM), Social Media Marketing (SMM), and content marketing, which drive great conversions. You should market your cleaning service online where most of your potential clients can be found.
Conclusion
There are no hard and fast rules on running a business successfully; people only stick to what works. The above-mentioned strategies aren’t set in stone but they’re a perfect way to start the journey toward building a successful cleaning company.