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This Old House - Do-it-Yourself

4 Keys to Building a Stellar Reputation as a Real Estate Agent

Written by Posted On Monday, 05 June 2017 15:34

In the real estate business, nothing is as important to your success as your reputation. If you are well-reputed in your local area, you'll find it relatively easy to find new clients. If, on the other hand, your reputation is less than great, buyers and sellers will be less willing to trust you as an agent. Here are four simple ways you can build a stellar reputation as a real estate agent.

Cater to Every Client Individually

When people are looking to buy or sell a house, they want to feel as if they're receiving a personalized experience. If you treat every client as an individual, rather than as just another generic person, you'll be much more likely to satisfy the people who work with you. Try to tailor your listing approach, recommendations and marketing to their goals, whether you want to realize the maximum price for a property or to sell the home as quickly as possible.

Know Your Local Market

Every real estate market will be slightly different, which is why it's important for you to know the ins and outs of your local marketplace. Know the kinds of properties, areas and buyers that you are most likely to deal with on a regular basis. If, for example, you were a real estate agent with RE/MAX Platinum Living, you would need to know where the local golf communities were, as many buyers in that area focus on proximity to golfing. If you establish yourself as the real estate expert in your area, clients will naturally want to do business with you.

Use Past Customers to Encourage Future Ones

Whether you are marketing a physical product or your services as a real estate agent, few things are more powerful in marketing than social proof, or evidence that other customers have worked with you satisfactorily in the past. If you want to use social proof in real estate, ask previous sellers to fill out a short survey of their experience with you and rate it on a five-star basis.

Then, show these reviews on your website or on social media platforms. This is the clearest way to show potential sellers that you're the person to work with in selling their homes.

Put Your Clients First and Yourself Second

Some real estate agents get a reputation for trying to shove buyers into homes they don't really care for. If you take this approach, you may make some extra money in the short run, but you'll damage your reputation in the long run. Instead, put your clients first. Though your individual commissions may be slightly lower, you'll find yourself making many more sales over time.

If you want to build a great reputation as a real estate agent, use these four tips to boost your reputation with every client interaction. Even after you've built a stellar reputation, be sure to maintain it. Your reputation as a businessperson is a long game, so be sure to play it the right way.

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Anica Oaks

Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.

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