9 Ways Real Estate Agents Can Build Brand Credibility With Millennials

Written by Posted On Sunday, 09 July 2017 06:22

It’s not an exaggeration to say that being a part of the ingroup is important for the sales and marketing efforts of any corporation. Businesses are jumping to secure a number of different branding opportunities through social media in order to captivate millennials and capture their market share.

 

But there’s a fine line between just checking off boxes by having a social media account and actively engaging customers. If you’re looking to get in on these trends and get a jump start on building brand credibility with younger audiences, you’ll have to pay attention to a number of small details and nuances. How can you take advantage of a platform without seeming too clumsy in your execution?

 

  1. Join the Social Media Network

You have to be a participant in order to make a difference in the first place. You won’t be able to begin building brand credibility if your social media accounts are not orderly. Further, you’ll need to make these accounts easily accessible to the public. Nowadays, companies with official profiles on Facebook, Instagram, Google+, Twitter, and LinkedIn are commonplace.

 

  1. Make Genuine Content

Millennials are like any other group in that they can easily distinguish between the people who are attempting to pander to them and sell them products and those that are making a genuine effort to connect. You want to make sure the content that you’re presenting to millennials is well-thought out and relatable. Following the logic of running your company’s social media account the same way you run your personal social media account can help you get situated.

 

  1. Make Use of Visuals to Attract Visitors

Visual content is much more likely to have an immediate and lasting impact when it comes to relaying complicated information in comparison to text. As the saying goes, a picture is worth a thousand words. This is especially true for your millennial audience, who probably expects a degree of intersection between your site’s visual elements and the pitch it’s making. Case studies have shown significant boosts in lead generation when the content of a site is arranged in a visually intuitive and attractive manner.

 

  1. Avoid Obnoxious Popups

This is a huge blunder that companies that are out-of-touch with their online environment tend to make. Popups that involuntarily appear and take up a big portion of the user’s screen urging them to subscribe or sign up for an account are not ideal if you’re trying to capture the continued interest of a younger audience. While it’s true that popups that are timed and positioned correct can help generate leads, it’s equally valid that clumsy and invasive popups are detrimental.

 

  1. Keep Your Content Simple and Impactful

Relatability is key when it comes to connecting with a millennial audience. A major way you can ruin that connection is by content that is too verbose, too complicated, or doesn’t get to the point. Simple, clean content is the best way to get interest and generate credibility over time.

 

  1. Recruit Millennials to Test Your Content’s Message

Depending on the budget of your company and its PR needs, you may want to look into “content testers” that are actually millennials to get an insider’s view of what message your content is sending. A PR disaster like Pepsi’s recent commercial could have entirely been avoided with a just little bit more perspective and oversight.

 

  1. Keep Up With Trends

You’ll want to research the current trends and communication styles of millennials for your relevant product space. As an example, the use of Twitter to allow companies to make comebacks and witty replies to their customers and the general public can help boost the how relatable your company is by leaps and bounds. Having a PR manager that’s well versed in communication can work wonders towards reducing the impersonality of a corporate persona.

 

  1. Make Your Content Platform-Specific

The way your business approaches making outreach attempts across social platforms should differ greatly. For instance, Instagram’s visual setup starkly contrasts with Twitter’s emphasis on short zingers. To prevent your content and business from appearing disconnected, you’ll want to really study the posting norms of each platform beforehand.

  1. Know Your Audience

Social proof like word-of-mouth is one of the most reliable ways to get more clients. When it comes to social media you’ll want to leverage the resources you have to find out the audience or group that is most likely to be interested in your products and deliver very high quality for those initial orders to help your credibility slowly expand.

 

At the end of the day, building brand credibility with millennials boils down to learning the norms of their group and not making any huge mistakes that expose your company as socially disconnected or uncoordinated. What can you do to level the playing field for your business?

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