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Be Like Barbara Corcoran: How to Dominate the Local Real Estate Game

Written by Posted On Monday, 17 July 2017 15:49

Barbara Corcoran, an investor on the hit show “Shark Tank,” managed to rise to the top of the real estate industry through hard work and determination. Born in Edgewater, New Jersey in 1949, Barbara has battled through struggles with dyslexia throughout her life to become one of the leading real estate tycoons in New York City. After taking a loan for $1,000 in 1973, Barbara started The Corcoran Group real estate agency and continued to build upon her success. If you dream of becoming a top real estate mogul like Barbara Corcoran, here are a few things that you can do to start dominating your local market.

Study Your Local Housing Market

You should learn everything there is to know about the housing market in your area so that you will know where to price your real estate listings. Your clients will respect you more if you know what is going on with the home pricing in your community. Staying on top of the current local real estate trends can also help you stay ahead of your competitors. RISMedia suggests using the Multiple Listing Service (MLS) tool to see the most up-to-date information. You can also try other online resources to find the details you need.

Respond to Clients Quickly

Giving your clients excellent customer service will be paramount to your success. All phone calls and emails that you receive from clients should be responded to quickly. Your clients will feel prioritized when you answer them in a prompt fashion. If a client calls you, resist any urge you might feel to let the call go to voicemail and answer it right away if possible. When responding to your clients, you should also take the time to make sure that all their questions are answered to give them some additional assurance.

Purchase Your Own Furniture Collection

With your own furniture collection, you will be able to dress up houses that you want to sell. Staging each home will give the property a more inviting ambience and may entice prospective buyers to submit offers. Your furniture collection should include beds, sofas and coffee and end tables. There are online retailers that sell classic, modern and Scandinavian-inspired furniture pieces, like those from The Century House, that are perfect for home staging. If you do not have the budget yet to buy your own furniture, see if there is another real estate agent or trusted source in your area who can lend you furniture for staging.

Find Creative Ways to Get Leads

In addition to using social media and word of mouth, you should not be afraid to step outside the box to obtain new leads. These leads will consist of potential clients who may be interested in hiring you to help them sell their homes or buy new properties. You can have pens, T-shirts, water bottles and other promotional items made to hand out to everyone you meet or give them away at local events. Speaking about your business at local functions or during elementary and high school career days is another way to possibly generate more leads. If your budget allows, you can also have your ads posted on benches, billboards and the sides of buses in your area.

Becoming successful in the real estate industry like Barbara Corcoran is possible if you are willing to do the hard work and utilize your personal talents. Properly preparing yourself to face the venture ahead will help you accomplish your goals and steer you in the right direction.

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