Section 2 – For Real Estate Professionals_____________________

Overview ……………………………………………………………………………………….…………………….      77

Know the Basics……………………………………………………………………………………………………..      77

Why a Presale Really Helps a Homebuilder……………………………………………………………………         78

The Challenges……………………………………………………………………………………………………..        79

A Successful Presale Home Specialist Can Increase Business in Many Ways ………………………………     80

What Homebuilders Want from a Real Estate Professional …………………………………………………….     82

My First Experience Selling Presale Homes ……………………………………………………………………..      83

Basic Loan Information ……………………………………………………………………………………………..      84

Marketing Tools …………………………………………………………………………………………………….       85

Sample Entry Details Photo ………………………………………………………………………………………..      86

Sample Marketing Collateral Pages …………………………………………………………………………….         87

Sample Magazine Display Ad ………………………...……………………………………………………….....        95

Section 3 – For Homebuilders_______________________________

Overview/Reasons Why Building Presale Homes Makes Sense ……..……………………………………….  96

Reasons Why Many Homebuilders Do Not Sell Presale Homes ………………………………………………  97

What a Homebuilder Needs to Get Organized for Presale Marketing ……….……………………………….   97

Homebuilder Marketing Tools …………………………………………………………………………………….    99

Sample Marketing Collateral Pages ……………………………………………………………………………..  100

Sample Marketing Flyer with 6 Front Elevation Renderings ………………………………………………….   101

Sample Marketing Flyer for One Home Design ………………………………………………………………..   102

Sample Standard Features List ………………………………………………………………………………….   103

Sample Presale Price List ……………..………………………………………………………………………….  104

Sample Property Sketch ……….…………………………………………………………………………………   105