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This Old House - Do-it-Yourself

Early Marketing = Ad Call = A Presale Home SOLD!

Written by Posted On Saturday, 07 October 2017 02:10

Advertising of the presale home.

An early marketing advertisement was run in a local real estate magazine with a front rendering sketch that had street appeal. The home that was advertised was a traditional two story design with approximately 2500 square feet scheduled to be built on a horse acre (35,000 sq. ft. site) in a new subdivision of privacy homes. Focus of the ad was to make it exciting enough that it would generate response from possible new home buyers. The ad was effective and it made the phone ring.

Communication with the ad caller prospects.

An ad call was received from a lady who wanted more details about the home. Her first questions were where is it and can we go see it? I told her where the property was and also told her that the house was scheduled for completion within 90 days but it was just being started so there was still time to choose their own colors and select any upgrades they might want. A meeting was set up so she and her husband could take a look at the home design and floor plan to see if it might be something that would closely fit their needs. She mentioned that it sounded interesting however she and her husband preferred a Tudor style home. Luckily, this home design had two different versions from the residential designer, a traditional elevation and also an English Tudor elevation. When she was learned there was a Tudor version she wanted to set up an appointment right away to see the renderings and floor plan.

Purchase & Sale Agreement was signed by the home buyers and the home builder.

The homebuyer prospects were very sophisticated people, very down to earth and fun to work with. Within a short time frame a Purchase & Sale Agreement was drafted and signed by the buyers and the home builder. The Agreement had a few minor upgrade changes and the buyers chose all of their paint colors, counter tops, carpet color and grade, etc.

Financial qualification of the home buyers.

The home buyers were very qualified financially. The husband was extremely successful in his sales field and this gave the couple plenty of financial stability. They easily qualified for the payments on the new home and their present home so they felt no pressure at all. He was a very nice guy and very positive about his ability to produce excellent income. To him producing a top income was the easiest thing for him to do. I remember that this was a great attitude to have.

Listing of home buyers existing home.

After their new house was under construction the couple listed their present home with me. They did not burden me with any pressure because they had no doubt about being able to handle payments on both homes. I placed some pressure on myself because I did not want them stuck with the two payments. Their present home was shown heavily and sold right away.

Introduced home buyers to their new neighbors.

I introduced this couple to their new neighbors and they became close friends. The neighbors had also bought a presale home located next door. It was a 1-level home with Tudor flair that I sold for the same home builder.

The end result. It was an enjoyable experience to work with the couple, communicate with the home builder, and keep the buyers informed of various details when the house was under construction. My reward was seeing this couple get their ideal home, after personally participating in the building process. This is the fun part of real estate.

All kinds of concepts and useful tips, including special sections for home buyers, real estate brokers, and home builders are featured in the unfinished homes guide book, Presale Home Concepts 101, available online at Amazon or Barnes & Noble. Please send your feedback, comments, or questions to This email address is being protected from spambots. You need JavaScript enabled to view it. or call (253) 381-2476.


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