Real estate professionals are in a strategic position where they can help solve the problems of neglect in the unfinished homes segment of the home building industry. Any agent or broker who is dedicated to provide excellent customer service will know that it is extremely important to be well organized with marketing tools so you can present yourself as a true professional to potential home buyers.

Here is a list of many marketing tools that are useful when you want to be well prepared to service your new home prospects:

            Marketing Tools

            Homebuilder’s Story (history of the homebuilding company)

            Variety of Renderings and House Plans (printed on 8 ½ x 11” pages)

            Any Marketing Flyers available (on 8 ½ x 11” pages)

            Standard Features List of any of the standard finish packages

            Presale Homes Price List

            Price List of Speculative Homes

            Property Sketches of any building sites owned or available

            Photos of Finished Homes

            Photos of Construction Finish Details

            Carpet Deck Board showing carpet quality, texture, and colors available

            Kitchen Cabinet & Bathroom Vanity Samples or Photos

            Exterior Door Sketches or Photos

            Grid Windows and Special-Shaped Windows photos or sketches

            Printed Literature on appliances, HVAC systems, counter tops, etc.

            Millwork Samples

            Any Printed Builder Policy Information

            List of Material Suppliers if available

            List of Subcontractors if available

            Preferred Title Insurance Company with contact name

            Preferred Escrow Company with contact name

            Preferred Mortgage Lender with contact name

            Any Builder’s Warranty Information available

            Any Specific Policy on Contingent Sales

            Any Presale Meeting or Walk-Though Inspection Information available

            Any Policies on Call-Back Procedures after construction completion if available

Numerous additional useful tips for real estate professionals are featured in the new unfinished homes guide, Presale Home Concepts 101, which is available at Amazon, Barnes & Noble or other book sellers. Please send your comments or questions to This email address is being protected from spambots. You need JavaScript enabled to view it..