Who knows the market better than skilled real estate agents who benefit from it the most? They are like an encyclopedia when it comes to local neighborhoods, communities, as well as the best business and living opportunities in the area.
However, choosing a career in real estate means that you constantly need to bring innovations and design creative marketing ideas in order to get ahead of the competition. According to the National Association of Realtors, the total number of licensed real estate agents last month totals to 1,305,719. So, it’s quite obvious that engaging customers is the only way to stay afloat in this industry.
Nowadays, giving real estate tours and business cards just won’t cut it. Realtors need to go a step further and brainstorm ideas that will have a deeper and more personalized effect on people. Hence, here are a couple of suggestions that conjoin traditional approaches with modern marketing tactics ideal for open house events.
Creative Flyers
Creating appealing brochures for increasing business awareness is the perfect way to reach a wider audience. An excellent design can definitely help to promote the event, services, and products, but more importantly, it can make people feel excited about it.
“Artwork and printing are the key factors in its effectiveness, of course, but the overall design, especially use of color, needs careful consideration in order for it to achieve its purpose.”
Binders to the Rescue
Another great idea is distributing marketing content in a polypropylene binder. Any experienced realtor would tell you that open houses usually include drinks and food, so what would happen to all your marketing materials when they are all smudged and tainted by greasy fingers? Poly binders are durable, easy to clean, and customizable.
Not only will your branded content remain safe, but it will make you look more professional as well; which is the number one factor when it comes to building trust with your clientele. And, the best part, the everlasting design of your brand will be available for further reuse and additional recommendations.
What about Invitations?
Nowadays, it seems like we only receive online invitations for any type of event. But there is something special and unique in getting an invitation via the good old postal service. After all, think about it - online invites can be easily declined ornot RSVP’d to at all. However, when finding an invite in the mailbox, people can’t resist taking a glimpse.
With the printed version, it’s important to capture people’s attention with catchy phrases and likable imagery. The good news is that you can find inspiration online or use already crafted invitations ready for your big announcement.
Look for Signs
“Sales go up and down. Service stays forever.”
If you are holding an open house, then you need to put on an “Open House” sign to mark the location and navigate potential buyers. Usually, there are two types of signs such as small signs on a stake, or larger sign panels.
When you are selecting either of these, pay attention to the material. Or, in other words, avoid sandwich boards because they look cheap and unworthy of a qualified expert. Only two choices should be considered: plastic or metal. Luckily, you can find many affordable materials for creating your own sign from scratch.
Calm Down and Rule with Your Business Card
Sometimes, it’s hard to find the perfect balance between being professional and friendly. But you can settle for creative if you pay attention to business card essentials, including:
- Specifying necessary and accurate information
- Retaining the simplicity of a unique design
- The use of special finishes (metallic ink, spot-UV, and foil blocking)
- Clean-looking color palette and graphics
- Brand logo
- A custom business card cut
Postcards are Always an Option
There are many successful real estate marketing maneuvers and sending postcards is one of them. According to the FitSmallBusiness website, they help to attract leads and make a bigger influence on your real estate audience. And the best part is that they are cheap!
The site mentions “the average price to design, print, and mail small batches of real estate postcards is less than $1 per card.” Plus, for larger sets, the expenses are even lower which means you can get them for less than 30 cents a pop. Think about recommendations and take advantage of this affordable opportunity.
Conclusion
It’s hard to say no to printed marketing ideas as they carry a traditional sentiment mixed with the beauty of digital design. They have the ability to mesmerize people and motivate them to at least consider showing up for an event. That is a powerful reason to always have some of these printed versions nearby and particularly when promoting open houses. At the end, it doesn’t cost much, but it can surely raise the attention you are seeking.
