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It is extremely important to be well organized with marketing tools so you can present yourself as a true professional to potential homebuyers. Below is a list of marketing tools that help a real estate professional be prepared to work with potential homebuyers of presale or unfinished speculative homes. You might think of some items not on this list however these are the basic items that we believe are important:
Homebuilder’s Story (history of the homebuilding company)
Variety of Renderings and House Plans on 8 ½ x 11” pages
Any Marketing Flyers available
Standard Features List of any of the standard finish packages
Presale Homes Price List
Price List of Speculative Homes
Property Sketches of any building sites owned or available
Photos of Finished Homes
Photos of Construction Finish Details
Carpet Deck Board showing carpet quality, texture, and colors available
Kitchen Cabinet & Bathroom Vanity Samples or Photos
Exterior Door Sketches or Photos
Grid Windows and Special-Shaped Windows photos or sketches
Printed Literature on appliances, HVAC systems, counter tops, etc.
Millwork Samples
Any Printed Builder Policy Information
List of Material Suppliers if available
List of Subcontractors if available
Preferred Title Insurance Company with contact name
Preferred Escrow Company with contact name
Preferred Mortgage Lender with contact nameFREE
Any Builder’s Warranty Information available
Any Specific Policy on Contingent Sales FREE
Any Presale Meeting or Walk-Though Inspection Information available
Any Policies on Call-Back Procedures after construction completion if available
My book, Presale Home Concepts 101, is loaded with useful tips for selling unfiinished homes. It is available online at Amazon, Barnes & Nobel or other book sellers for only $13.95. FREE excerpt pages from book emailed upon request. Send comments or questions to This email address is being protected from spambots. You need JavaScript enabled to view it..
