We’re an impatient bunch these days, we want what we want and we want it now. Real estate has been transformed by the internet and mobile devices; home buyers swipe through homes as fast as those cruising dating sites. In seconds, a listing will be trashed and forgotten if it doesn’t capture a buyer’s attention. Does your home capture a buyer’s attention?
Act like a buyer and objectively consider how your home looks to them. Does it “grab” you when you see it on line…is it on line? Is there a compelling factor to make a buyer ask for more information? Is there an “ahhh” aspect to how the home appears to buyers? If you’re currently listed, have you looked at the home? Tested the response time of the agent?
The sad fact is that most on line listings fail to trigger a response from potential buyers. Few and poor quality photos, a lack of compelling narrative and little more than the standard MLS information. Home buyers are not agents; they don't understand agent-speak and don't care to learn. A big part of the problem is the real estate industry itself; over half of the agents never complete a sale and 85% of the agents do not earn a living.
Consider as well simply trying to communicate with an agent. Business - esp real estate - is a weekend and off hours industry. Yet how many agents fail to check and respond to emails during the day? Fail to answer their phones? Fail to return calls and voicemails? Deals are lost because agents fail to place a priority on work.
The Hank Miller Team asks a simple question; "Does your home capture a buyer's attention"? The answers might be disappointing but it's up to the sellers to make their agents work - you're paying them after all! Hank consistently ranks in the top 1% of all agents in the metro Atlanta area. He runs the Hank Miller Team and is known as much for his ability as he is for his opinions. He is especially outspoken about the lack of professional standards and expectations in the real estate industry.