How To Use Instagram To Take Your Real Estate Business To The Next Level

Written by Posted On Sunday, 22 March 2020 12:25
grow your real estate agent business with Instagram grow your real estate agent business with Instagram

There is a misconception that Instagram is not the place to conduct real estate marketing because the platform of more than 800 million users is best suited for Gen Z and Millennials. The younger generation could not possibly be interested in buying homes so early in life, could they?

Did you know that the Home Buyer and Seller Generational Trends Report 2017 found that over the last few years, 34% of homebuyers were under the age of 36, and 66% of them were first-time home buyers? With a median age of 31 to buy a home, Instagram is prime for real estate as nearly 60% of their users are between the age of 18-29. This data is crucial as this demographic is already saving to make their first real estate purchase. If you have yet to put a plan in place to market real estate to millennials, let us look at how to use Instagram to take your business to the next level.

1. Millennials are more likely to use a real estate agent when trying to navigate home ownership. According to the National Association of Realtors, 92% of buyers under the age of 36 use a real estate agent to buy a home. Not to be outdone, the other demographics are only slightly lower in comparison which infers Instagram can be an asset for agents. Narrowing your focus to a single demographic enables you to learn how best to serve them.

2. The ability to establish a social media presence is critical. Taking the time to formulate a reputation management strategy will elevate a company’s prominence. Engagement is crucial in digital marketing, and first-time home buyers cite honesty and trustworthiness as the essential characteristics when selecting their real estate agents. Have you taken the time to introduce yourself? You might find it a useful tactic in defining the type of agent or agency you will be. You do not want to wait until a mishap occurs to try to fix the reputation you have yet to establish. With every negative online comment, your revenue potential decreases exponentially.

3. Younger generations are more likely to search online to find a real estate agent. According to NAR, most buyers begin their searches by seeking out images, videos, and virtual tours of homes listed online. If agents want to increase accessibility to consumers, real estate agent marketing strategies must integrate features like Instagram Stories which will significantly improve engagement. According to research cited by Smart Insights, Instagram users are most likely to engage between 2 am and 5 pm. Moreover, one hashtag can increase participation by 12%. If you are not utilizing technology, you need to be aware that your competition is.

4. Use Local SEO to reach a local market. Four out of five Instagram users engage with businesses who tag a location. You have methodically shifted your focus from a global market to a local one, and the responding audience will be the very customers who are most likely to contact you for services. Why is this important to know? NAR found that 70% of potential real estate customers contacted only one agency, and 88% of them would reuse their agent of choice. Instagram enables top real estate agents to connect with consumers to establish themselves as an industry authority which increases the chances of contact when the services are needed.

5. More than 90% of consumers use word-of-mouth for consumer referrals. A benefit of social media is the ability for users to post feedback and personal experiences. Consumers feel more comfortable with an agent whose customers recommend their skills, abilities, and industry knowledge. A simple word of praise can go a long way in establishing positive Instagram notoriety.

6. Finally, use Instagram to target potential clients by posting useful information. Were you aware that three out of four home buyers under the age of 36 felt that gaining knowledge of the purchasing process was a crucial benefit to them? Research can provide great insight into the type of real estate agent tips that you should be posting based on the age of the consumer you want to attract.

Instagram is not just for younger buyers or sellers, but this research illustrates how gaining industry awareness can significantly influence when and how you choose to implement digital marketing strategies. If you want to make yourself indispensable to consumers in the market, make sure that you post daily real estate listings and joining a real estate agent directory which will increase a business’s value to those who need professional services.

Less than half of companies in general currently market on Instagram because they have undervalued the users. Real estate agencies have an opportunity to elevate their activities to the next level by setting the standards for utilizing an underestimated platform.

Now that you know how Instagram can boost your productivity,  you can read more about The Best Social Media Tools for Real Estate Agents.

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Theresa Hus


Theresa Hus is a member of the content team at The OFFICIAL Real Estate Agent Directory ® producing countless informative and trendy real estate articles monthly for and its many outlets.

Real Estate with a twist; that's how one could define Theresa's writing. With 16 years of experience in the industry, Theresa is all about coming up with topics that go beyond the basic real estate agent advice and home buyers/home sellers "how to" articles you see around. Her main goal with her writing is providing not only information that will make readers lives easier when dealing with real estate, but a good time through a fresh, fun and insightful read. While the site is called, Theresa likes to keep away from generic real estate agent content; her articles are all about thinking outside the box, stepping in the consumer's shoes, and warning readers of things they might've never thought of. Sometimes they're quirky and very specific - like an article questioning if you would live in a haunted house if the price was right - sometimes they just contemplate issues that no one bothers to talk about but are very important to a lot of people, like articles regarding the pros and cons of living near a highway or real estate agents specialized in homes for the disabled.

To do that in a responsible way, Theresa is constantly talking with the many nationwide real estate agents registered on The OFFICIAL Real Estate Agent Directory ®, researching the newest real estate niches, trends, and overall best practices.

Specific areas/topics that Theresa is able and willing to share her expertise and knowledge on include:

·         Real Estate Entertainment News

·         Trending Markets Around the United States

·         Advice Columns for Home Buyers or Home Sellers

·         Articles on How to Add Value to Your Home without Breaking the Bank


To contact Theresa, please email

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