Importance of Property Portal Development for Realtors

Written by Posted On Tuesday, 22 May 2018 00:54

Over the years, marketing and advertisement have changed a lot and the age in which we are living in, the ways of promotion are way more advanced than ever before. With the digitalization of different sectors, the impact of the scale of businesses has reduced significantly and businesses of every scale are getting an equal opportunity to promote themselves at a grand level. Among all the other sectors, real estate has also witnessed the digital transformation and a lot of online property portals are playing an impactful role in this regard.

Why Digital Property Portal Development is Important

As we all know that real estate development is a multifaceted business, encompassing activities that range from construction to renovation, and leasing to sale/purchase of the property. Some property developers are always looking to come up with enhanced solutions that help in increasing the value of properties and allow the investors to get a better return on investment.

Digital media has replaced the conventional media to a great extent and the number of internet users is growing rapidly all over the world. This means that the means of marketing and advertising are also changing. It is not possible to expect favorable results without evolving with the time and going digital. It is not just a better option but need of the hour to look for ways that can help you boost your sales and allow you to establish your business.

Realtors are one of the directly related stakeholders of the real estate sector. Being a realtor, you should know about all the latest trends prevailing in the market and how you can utilize them in the good faith of your business. Today, the customers don’t look at newspapers for houses for sale but browse the internet to do so.

With the inception of online property portals, all the stakeholders in the real estate industry are at the receiving end of the better exposure, increased sales leads, and improved conversion rate. There are different property portals that are offering property listings and advertising them in front of a large audience. While each type of property portals has its own services, there are a few that have stepped out of the box and offer unique features – that we have never heard before. In order to put it in terms that you can understand, a digital property portal is like a real estate broker which acts as an intermediary between buyers and sellers.

Using a Property Portal is the Way Forward

The world is moving towards digitalization and it is more important than ever for realtors to realize and accept this change. Without making use of online property portals, you cannot expect to make it big into the industry. If you are wondering how a property portal can be beneficial, here are a few ways:  

  • You can post a large number of properties online and share it on your social media accounts to generate more reviews and increase the chances of selling it faster.
  • Users find it convenient to get all the details about a certain property at their ease.
  • Almost all the information about a property can be posted on a property portal including images, floorplan, and videos.
  • The reach of the property listings on a property portal is more as compared to conventional mediums such as newspapers, magazines, and brochures etc.
  • There is no limit on the number of words and images on a property portal. The users can post as much matter is required to display the property properly.

As discussed earlier, there are different property portals that are offering their services and helping the realtors get the best out of this age in the good faith of their business. One of the noteworthy property portals is ilaan.com where you can find a large number of houses for sale and rent. Besides just promoting the listings with images, this property portal also offers a 2D floorplan, video, and drone footage of the property. Using a portal like this can certainly help in improving the scale of your business.

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